NORWALK, Conn. – PGA Golf Exhibitions, along with Tehama and IZOD G, today announced the brands’ plans to exhibit in the 2010 PGA Fall Expo in Las Vegas, Nevada, August 16-18. This year’s Expo moves to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events.
“The synchronicity that the PGA Fall Expo has with Tehama and IZOD G is electric,” asserts Steven Banks, CEO of Tehama & IZOD G. “By engaging in this extraordinary event, Tehama and IZOD G present a focused allegiance to the PGA community, the golf world, and the apparel industry at large.”
Tehama and IZOD G will help anchor the extensive apparel section of the new modernized PGA Fall Expo show floor. PGA Professionals, specialty retailers and influential golf buyers, along with qualified buyers among the 100,000 Fashion Week apparel buyers, will be able to preview the latest Tehama and IZOD G collections, discover the latest golf retail trends and source the latest merchandise from a wide spectrum of golf vendors. Additionally, PGA Fall Expo attendees can personally test equipment and training aids, attend the complimentary Education Conference and enjoy numerous networking events including three golf industry tournaments and the popular Industry Welcome Reception, held this year at TAO Las Vegas.
“We are pleased to welcome back Tehama and IZOD G to the PGA Fall Expo,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “PGA Professionals and golf retailers value the opportunity to see the latest collections of these popular brands. And, now that we are in the heart of Las Vegas Fashion Week, we are enthusiastic to offer a business platform that places the Tehama and IZOD G in front of even more qualified new buyers.”
About the PGA Fall Expo
Thousands of PGA Professionals and influential buyers will come to the 2010 PGA Fall Expo to see the top brands of golf including exhibitors such as AHEAD, Antigua, Ben Hogan/Sport Haley, Callaway Apparel, Callaway Golf, Carnoustie, CHAMP, Cleveland Classics, Cleveland Golf/Srixon, Club Glove, Cutter & Buck, Ecco, Fairway & Greene, Free Fall, Full Swing Golf, Greg Norman Collection, Imperial Headwear, IZOD G, LIJA, Peter Millar, PING, PING Apparel, Pukka Headwear, SkyGolf GPS, Sunice, TourEdge, Tehama, Zero Restriction and many more.
The 2010 PGA Fall Expo will begin with Outdoor Demo Day and three Industry Golf Tournaments on Monday, August 16, at the award-winning Revere Golf Club in nearby Henderson, Nev. More than 250 golf companies will present and demonstrate their latest merchandise in new, upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center on Tuesday, August 17, 9 a.m. – 5:00 p.m., and on Wednesday, August 18, 9:00 a.m. – 3:00 p.m. PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will again collaborate on a comprehensive education program offered to attendees at no cost, Aug. 17-18, on the Show floor and in adjacent meeting rooms. The complimentary PGA Fall Expo Career Fair returns in 2010 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. And, among multiple networking events, the popular Industry Welcome Reception will return the first night of exhibition events, Tuesday, Aug. 16, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian.
This year’s PGA Fall Expo has moved to the Venetian Resort & Convention Center at the heart of the apparel industry’s “Fashion Week” and the MAGIC™*, MODA™*, MRket®*, and ACCESSORIES: The Show®* events. It is an industry-only event and is not open to the public. Buyers, exhibitors and PGA Professionals can register and learn more information about the 2010 PGA Fall Expo in Las Vegas online at www.pgaexpo.com.
About Tehama & IZOD G
TEHÀMA, a Native American word that means “abundance of nature,” is a line of high-end, contemporary men’s and women’s active wear. Founded in 1997, Tehama has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report’s “Best Apparel Brands” top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores. For additional information regarding Tehama, visit www.tehamainc.com.
The IZOD G trademark is owned by Phillips-Van Heusen Corporation and licensed to Jensan Apparel Corporation for a full range of golfwear for men, women and children. IZOD, one of the United States’ best-known and best-selling apparel brands, is known for its sport-inspired, clean designs and colorful product lines. With a history dating back to the 1930s, the IZOD brand is licensed to 24 companies covering 27 different product categories in the U.S., as well as in five international markets. IZOD brand products include apparel and accessories for men, women, and children, soft home goods and men’s fragrance. The IZOD brand offerings include products sold under the IZOD PerformX (technical and performance fabricated sportswear), IZOD Jeans, IZOD LX (a luxury sportswear collection sold exclusively at Macy’s) and IZOD G (golf apparel designed for the green grass, sporting goods and specialty store channels) sub brands, which are sold in over 6,000 retail venues worldwide, including department, specialty and company-operated stores. Visit www.izod.com.
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The PGA Fall Expo, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions’ golf portfolio including the PGA Merchandise Show in Orlando and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
*MAGIC™ is a trademark of Advanstar Communications Inc. Neither MAGIC nor Advanstar Communications Inc. is affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. MODA™, MRket®, and ACCESSORIES: The Show® are trademarks of Business Journals, Inc. These shows and Business Journals, Inc. are not affiliated with The PGA of America, PGA Fall Expo, or Reed Exhibitions. PGA Fall Expo® is a registered trademark owned by The PGA of America.
Contact:
Sherry Major, PGA Golf Exhibitions 716.662.3855, smajor@reedexpo.com
Amy Yanda-Lee, Tehama/IZOD G 303.325.3105, amy@bohemepr.com
