(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 115 golf courses, country clubs and resorts in 26 states – has been selected to manage Briarcrest Country Club in Bryan, TX.
Briarcrest is BCG’s third property in Texas, 41st in the Mid-West and testament to the company’s growing portfolio of successful operations.
BCG will manage all aspects of the Briarcrest business, including course and facility maintenance, staffing and training, food and beverage, membership services, marketing and public relations, and golf instruction and special events.
Briarcrest is a semi-private club with limited public play. In addition to a championship golf course, Briarcrest boasts tennis courts, a fitness center, junior Olympic-size pool, full-scale restaurant and spacious banquet rooms. The Champions Lounge offers fine dining for members and The Grill is slated to be re-vamped with a new menu and relaxed atmosphere later this summer.
“Billy Casper Golf’s success operating private clubs and vision for Briarcrest align with our aspirations,” says Steve Harper, President of the Briarcrest Board of Directors. “Fiscally responsible management and creative programming will benefit members, guests and prospective members.”
“We will inject a healthy dose of member and guest activities to excite all at Briarcrest,” says Peter Hill, Chairman and CEO of BCG. “The ensuing word of mouth will generate even more interest in membership programs.”
Minutes away from Texas A&M University, Briarcrest’s golf course opened in 1971. The 18-hole, par-72, 6,678-yard championship course was designed by Dr. Marvin Ferguson and covers 123 acres. The classic layout features tree-lined fairways and Bermuda grass greens. Briar Creek meanders through six holes and the course challenges golfers of all skill levels.
The practice area includes a driving range, putting green, chipping area and a separate short-game complex. Serviced men’s and women’s locker rooms, bag storage and a fully-stocked pro shop round-out the golf amenities. PGA-certified instructors conduct group and individual lessons.
The expansive clubhouse showcases four distinct banquet settings, making Briarcrest a natural venue for weddings, corporate outings and other social engagements. The on-site restaurant serves lunch and dinner daily with special golf and pool menus.
For more information about Briarcrest, to reserve a tee time or inquire about membership: 979.776.2000, www.briarcrestcc.org.
About Billy Casper Golf
Widely respected as a high-performance owner / operator of golf courses, country clubs and resorts, BCG enjoys the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
The company’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale make and save money for courses while delivering personal touches to daily-fee golfers and members.
Buffalo Communications – a division of BCG – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For information about Billy Casper Golf / Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
