TEMPE, AZ, July 15, 2010 – CEO William Carey is set to announce tomorrow at their Green Ribbon Cutting Ceremony that Dixon Golf, manufacturers of the world’s first high performance, eco-friendly golf ball, is unveiling its latest product – the Dixon Fire golf ball.
The Fire ball will feature an ElastodynamicTM recyclable cast urethane cover for maximum playability and performance. The Fire ball also features a 318 tour-precision dimple pattern as well as an energy intensifying mantle for maximum power. Dixon Golf’s Fire ball retails for $74.95 per dozen – the most expensive ball on the market.
“This ball is not for everyone,” says Dixon Golf CEO William Carey. “This ball is only for the golfer that demands the absolute best in performance. Its price point is unreachable for a certain segment of golfers, which is why we have two other offerings – the Earth and Wind – that retail for $39.95 and $24.95, respectively.”
The ball will be initially available at PGA Tour Superstores nationwide, while other retailers quickly stock their shelves. The golf ball recycling program that revolutionized golf will extend to the newest member of the Dixon Golf ball family.
“The Fire golf ball is the perfect ball for professional and low-handicap golfers or anyone looking for tour-caliber performance,” Carey said. “With the launch of the Fire ball, Dixon Golf’s goal of providing eco-friendly golf balls for golfers of all skill levels has been fulfilled. We can now confidently supply golf balls to all golfers from high-handicappers to pro golfers.”
“Dixon’s new Fire ball is a joy to play. It does everything a premium ball should do – explodes off the club face, checks up, spins, rolls true – with the added benefit of being created from recyclable materials. Goodness, gracious, great balls o’ fire!” Said Dixon Golf’s celebrity spokesman, Academy Award Nominated actor and environmentalist, Don Cheadle.
About Dixon Golf
Dixon Golf, a Tempe, AZ based company, is the world’s only manufacturer of a high performance, eco-friendly family of golf balls. Borne from a desire to limit its impact on the environment, Dixon also offers a golf ball recycling program through its retail locations that pays $1 per used Dixon ball and $.50 for any other brand. Even the packaging is made from 100% recycled material. From core to cover, from packaging to production, Dixon Golf is setting a new standard in environmental consciousness. Dixon golf balls are distributed internationally and conform to USGA standards, with a PGA Tour Partner’s 92% approval rating. For more information about Dixon Golf, please visit www.dixongolf.com. Dixon Golf – play the future.
Contact:
John Glynn
jglynn@dixongolf.com
www.dixongolf.com
