Company expands distribution of its one-of-a-kind golf tools – ruletwentyone and rulesixteen
(Salt Lake) – rulegolf announced today that it has seen a 200% increase in total sales for Q1 & Q2 of 2010 over last year. The company continues to grow as a brand leader in the golf accessories category through expanded distribution and continued product evolution.
rulegolf attributes its positive increases to distribution via domestic retailers like Golf Galaxy, partnerships overseas, such as the addition of Second Chance Marketing in the UK and Europe, Canadian distribution via G&G, and the growth of ASI Promotional Product Partnerships with Gold Bond and BallPro.
“Remarkably, we reported record unit sales for Q1, that exceeded our combined annual sales for 2009,” says Joe Borgenicht, CEO of rulegolf. “With dynamic new distribution partners and the continued evolution of our intuitive tools, we are poised for continued growth through the remainder of 2010,” he adds. Borgenicht says that one benefit has been the pricing strategy of rulegolf items. We have introduced extremely innovative products with a ‘wow factor’ at a pricepoint that is do-able in this economy,” he says.
The remainder of 2010 holds many exciting new developments for rulegolf including an expanded product line and even further evolution of the existing rulegolf tools. With staying true to its mantra of ‘rule your game’ – the company is clearly becoming a serious player in the golf industry.
About ruletwentyone: ruletwentyone is the first portable wet or dry golf towel. An innovative golf towel, it is the only portable waterproof towel that matches style with function to put clean shots at your fingertips. With its lightweight design and patent-pending innovation, ruletwentyone fuses an absorbent bamboo terry layer with a soft-feel waterproof shell folded to fit golfers back pockets to go where they go. MSRP: $10
About rulesixteen: Conforming to USGA rules, rulesixteen is the first divot tool with a putting line ball-marker. With an ergonomic design that sports a smooth slide-action ball marker, rulesixteen fits comfortably in your pocket and in your hand for quick and easy green repair. The unique rectangular line shape of rulesixteen’s ball marker visually extends a putting line. In form and function, rulesixteen brings simplicity and precision to the green. MSRP: $12-15
For additional information, visit www.rulegolf.com. For additional media information, contact Amy Yanda-Lee: amy@bohemepr.com, 303-325-3105.
About rulegolf
rulegolf is dedicated to creating innovative golf tools that tailor to the promotional products industry. The company launched ruletwentyone in January, 2009 and rulesixteen at the PGA Merchandise Show in Orlando, 2010. rulegolf is dedicated to socially conscious product development both in sustainability and manufacturing.
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