West Roxbury, MA., June 24, 2010 – The Axis1 Eagle was recognized as a Bronze Medal Winner by the 2010 International Design Excellence Awards (IDEA®) competition in the Leisure and Recreation category. The IDEA® competition is a celebration of the year’s most inventive and creative product and product concept designs.
“The recent selection by IDEA® of the Axis1 putter as one of the most innovative products further validates the uniqueness of our patented approach for developing the first perfectly balanced torque free putter,” said Luis Pedraza, Axis1 Inventor. “Never in the history of golf, has a company ever placed the center of gravity of a putter exactly on the sweet spot of the striking face and in line with the axis of the shaft at the same time.”
The Nike Slingshot was the last Golf Product to win this prestigious award back in 2004. Prior to that, Taylor Made’s Bubble Shaft was a winner in 2000.
For more info on the IDEA Awards please visit,
http://www.idsa.org
http://www.blue-harvest.org/content/content1/axis1eagle
About Axis1 Golf
Founded in 2006 by Luis Pedraza, an internationally-acclaimed industrial designer with over 20 patents and an avid golfer, Axis1 is an innovative putter company dedicated to developing the world’s most perfectly-balanced golf putters.
The Axis1 Eagle is the first 100% perfectly balanced putter. Because it is perfectly balanced, it doesn’t naturally open-up; resulting in more on-line putts and lower scores. We accomplished this special feat by pushing the weight forward with a patented heel counter weight that for the very first time places the center of gravity right on the center of the striking face and perfectly aligned with the axis of the shaft.
About Industrial Designers and IDSA
Industrial Designers create satisfied customers by designing products, interfaces and services that are desirable, accessible, comfortable, ecologically responsible, innovative, safe and easy to use. In this way, industrial designers have a profound presence in almost everything people encounter during their daily lives.
The Industrial Designers Society of America (IDSA) is the voice of industrial design committed to inspiring design quality and advancing the design profession through education, information, community and advocacy. Founded in 1965, IDSA is a professional membership organization with more than 2,300 members in 27 chapters in the U.S. and internationally.
Contact:
Axis1 Golf
Phil Long
Cell 561.702.6723
plong@live.com
IDSA
Roxann Henze
(703) 707-6000
roxannh@idsa.com