Bold, high-performance grip line continues to gain momentum as top 15 place finisher at the British Open played Black Widow Tour Silk grips this past weekend
BRENTWOOD, Tenn., July 20, 2010 … Softspikes®, the world’s leading golf cleat brand and the #1 Cleat on Tour, today announced that BLACK WIDOW® Grips, the bold and innovative new line of golf grips, made a big statement at the British Open, as this weekend’s top 15 place finisher played with the Tour Silk model on his entire set of clubs.
The new BLACK WIDOW® Grips line, which has received rave reviews since debuting at the 2010 PGA Merchandise Show, continues to succeed on both the PGA TOUR and the Nationwide Tour, with top players achieving success with the grips in competition. Created to meet the demands of players at all levels, the BLACK WIDOW® Grips line offers five distinct models: Tour Silk, Widow Maker, Signature, Fusion and Edge, which include either Web Traction Technology or the Softspikes traction inspired interlocking “S” pattern and black widow spider icons, along with bold designs.
“We are thrilled that more and more players are recognizing our BLACK WIDOW® Grips for their excellent performance characteristics,” said John Hohman, Vice President of Marketing, Softspikes. “Having a top 15 place finisher use our grips at a Major is a great accomplishment and we are looking forward to continue seeing the game’s best players use and succeed with our grips.”
To further promote the BLACK WIDOW® Grips line, earlier this year Softspikes launched www.bwgrips.com, an interactive website that features a number of insightful pages that educate consumers about golf grips. The new website also features a tutorial on how to properly clean the grips, complete with easy-to-follow photos and tips, and an instructional video that teaches consumers how to properly install their grips. Suggested retail price for the BLACK WIDOW® Grips, which arrived at on-course green grass stores nationwide in early April, vary from $3.99 to $9.39 per grip depending on the model. Green Grass retailers interested in carrying the grips in their store, please contact your Softspikes distributor to place your order.
Contact:
Glenn Mastro
gmastro@mastrocomm.com
Tiffany Berls
tiffany@mastrocomm.com
Mastro Communications, Inc.
732-469-5700
