Pressure mounts at fifth stop of Wear in the World Golf Adventure as consumers weigh in via new interactive tool bar and live poll on website
CARLSBAD, CALIF. (July 20, 2010) – With Germany, Norway, Scotland and Dubai all in the rear view mirror, Wear in the World (WITW) applicants Steve Olsen (Wisconsin) and Chris Dukeminier (Oregon) continue their quest to land a social media job at TaylorMade-adidas Golf this week in Thailand, the fifth stop in adidas Golf’s globetrotting golf adventure.
As if the pressures of the competition weren’t enough, Olsen and Dukeminier can now see where they stand in the eyes of the public as adidas Golf has added a live poll to the home page of the Wear in the World website that allows consumers to vote on their favorite candidates, help select challenges and more. In addition, the website now boasts an interactive toolbar allowing followers the ability to interact in real time better than before and enter to win great adidas Golf giveaways.
The new toolbar, located at the bottom of the screen, will not only allow consumers to receive the latest WITW news, but also creates a WITW community of followers. Followers of the adventure can use the toolbar to easily follow Olsen and Dukeminier via social media platforms, like Twitter and Facebook, or have instant access to the adidas Golf YouTube channel.
With four of nine stops competed, Olsen and Dukeminier are in the midst of a head-to-head competition for the right to be named the company’s next social media catalyst. While Dukeminier won the latest leg of the journey in Dubai, Olsen has won three of the legs and holds a slim lead. The entire journey spans 50 days and nine countries. The next stop takes the pair to Thailand, where the WITW contestants will face a series of challenges, as well as complete a few rounds at Alpine Golf Resort and Soi Dao Highland Resort course.
Dukeminier and Olsen began their quest June 26 in Herzogenaurach, Germany at adidas’ global headquarters where they played golf with PGA Tour Superstars Sergio Garcia and Retief Goosen, ziplined through the famed Olympic Stadium and learned firsthand what it means to be a “die hard” sports fan as they celebrated in the streets with the Germans as their beloved national team notched multiple World Cup victories.
The second stop in Norway included a game of golf at midnight at Tromso Golf Park and a competition where each contestant created a viral video to promote a benefit of selected adidas Golf products. On their next stop in Scotland, Olsen and Dukeminier were privileged enough to enjoy the Open Championship at St. Andrews where they mingled with adidas Golf athletes, competed in a haggis eating contest and speed golf at Kingarrock Hickory Golf Club. Once in Dubai, adidas Golf challenged the participants to play golf in record-breaking heat (130 degrees) and a downhill race at Ski Dubai’s indoor ski facility.
The applicants will return to the United States where the journey will culminate with a finale planned at the Old MacDonald course at Bandon Dunes, Oregon the week of August 10. Before their return and following Thailand, the Wear in the World adventure will also take them to South Korea (July 26), Japan (July 31) and Canada (August 5).
During their trips, Olsen and Dukeminier will be tasked with creating compelling content through Twitter, Facebook, YouTube and other social media channels highlighting their adventures and building loyal followers during their trip. In addition to golf outings with adidas Golf’s PGA, European and Asian Tour Professionals, the finalists will also sightsee and experience the various local cultures and activities. They will be accompanied by an adidas Golf employee based out of the South Africa office, Aaron Russell, who will “host” the competition and ensure seamless travel between locations. A small camera crew will document the entire trip and feed it back to: www.adidasgolf.com/wearintheworld.
Two months ago, adidas Golf partnered with Yahoo! HotJobs, a leading online resource for job seekers and recruiters, to open up a search for two candidates who would participate in a head-to-head showdown for a chance to work at the company. After more than 1.1 million searches for this unique position, countless hours of sifting through resumes, and difficult internal decisions, adidas Golf selected Olsen and Dukeminier to compete for the position. During this ultimate trip, they will also prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric, and its industry-leading footwear, would stand up against the world’s most extreme golf conditions allowing golfers to perform at their best regardless of what mother nature throws at them.
The main sponsor for “Wear in the World Adventure2” is COOLMAX® fabric.
About COOLMAX®: adidas Golf apparel features COOLMAX® Extreme performance fabric. COOLMAX® fabric is engineered to maximize performance, with scientifically designed microfibers improving airflow to the skin to reduce a golfer’s temperature. In addition, its highly breathable and durable construction wicks moisture away from the skin for quick evaporation and fast drying, and its mesh ventilation is strategically positioned in critical heat zones for maximum temperature control and comfort. “We always welcome the challenge to put COOLMAX® EXTREME Performance fabrics to the test and we are delighted to be part of this new and exciting journey with adidas Golf apparel,” says Julien Born, INVISTA apparel’s global segment director for Activewear and Outdoor Apparel. “A long journey across several continents and under harsh weather conditions is a great format to demonstrate one of the key characteristics of COOLMAX® EXTREME Performance fabrics made of engineered fibers with micro channel cross sections: long-lasting moisture management that cannot be washed off.”
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