Firm to oversee sales in 13 states for Toronto-based apparel brand
(TORONTO, ON) – Quagmire – the Toronto-based apparel brand founded by two buddies with a passion for golf, surf, skate and street culture – has sealed a deal for Premier Brand Management (PBM) to manage distribution of its men’s and women’s clothing in 12 key markets throughout the U.S.
The partnership – which includes Alabama, Arizona, California, Florida, Georgia, Illinois, Mississippi, Nevada, North and South Carolina, Texas and Virginia – is the latest step in Quagmire’s plan to up the style of millions worldwide over the next decade.
“We’ve built a great presence in Canada and the love of late from south of the border has been really sweet,” says Quagmire co-founder Bobby Pasternak. “We’re capitalizing on that momentum and in the process connecting with the great team at PBM. The bonus is that I just got a bunch more friends on Facebook.”
In addition to Quagmire, PBM also reps, Donna Bonn Designs and Wolff Custom Golf Gloves.
“We like to kick back, have fun and be a little crazy,” adds Quagmire co-founder Geoff Tait. “That comes through in our line, which provides shops the opportunity to connect with customers who want to look fresh.”
Quagmire’s 2010 collection is rocked by celebs and Tour pros worldwide. Retailing from $65 for some tops to $79 for select outwear, the latest looks continue to embody the brand’s “Not Fit for the Fairway” motto. Check out www.quagmiregolf.com.
About Quagmire
Founded by Geoff Tait and Bobby Pasternak, Quagmire is a member of Green Grass One and available throughout Canada at more than 200 pro shops and off-course retailers. Named “Canadian Golf Company of the Year” by ScoreGolf, the five-year-old brand now has strong distribution in the United States.
Quagmire also offers custom apparel, and has provided special edition pieces to brands like Coors and Coors Light USA, pokerstars.com and many others.
Quagmire’s management partner is the 31-year-old Jaytex Group, the Canada licensee of famous brands Kenneth Cole Reaction, Tommy Bahama, Original Penguin, Gant, Union Bay and Ben Sherman.
Contact:
Jamie Brooks
Buffalo Communications
703.891.3510
jbrooks@buffalocommunications.com
www.buffalocommunications.com
www.twitter.com/buffcomm
