Chicago, IL – EZLinks, Golf Inc. announced today they are rolling out WebMarket, a new online tee time reservation and distribution platform. WebMarket benefits golf course operators in three ways, 1) serves as the next generation booking engine for their Web site, 2) enables operators to make dynamic price changes to their tee sheet, which appear instantly on their Web site, and 3) enables operators to manage, allocate, and make dynamic price changes for tee times sold through third-party online marketing partners and sales/distribution channels.
“This is our most important technology/software release in a number of years,” said Hanford Choy, CEO of EZLinks. “WebMarket is going to significantly change how course owners and operators price and manage their tee time inventory, because they can now set prices dynamically for any web-based sales channel. To increase the value of their golf facility brand, we are educating our clients on WebMarket best practices to increase rounds and revenue through their own Web site, complemented with third-party Web sales channels. Many of our clients are now implementing a ‘best price guarantee’ on their own Web sites. We believe strategies like this are what the golf industry needs.”
The WebMarket platform is revolutionizing how courses sell their tee time inventory on the Internet. Course operators have complete control over pricing and inventory allocation through the EZLinks tee sheet. Through the interface with the WebMarket platform, tee time inventory is sold through multiple sales channels, including: facility’s branded Web site, facility’s social media pages, facility’s customized mobile booking site for all smart phones, third party distribution sites, and The EZLinks Syndication NetworkTM.
“We see the WebMarket platform operating very similar to the inventory management tools used by the hospitality industry,” said Mike Brown, VP of Product Management for EZLinks. “Our courses should be using this technology to market and drive customers to their own brand, whether it is the course’s Web site, their Facebook page, or the new mobile application, which is being launched later this month.”
About EZLinks
Founded in 1995, EZLinks Golf, Inc. operates the world’s largest network for golf reservations, as well as the highest volume tee time reservation center in the industry. EZLinks provides tee sheet management software, 24-hour live-operator reservation services, integrated point of sale, customizable Web booking tools, email marketing services, course and Web sites to more than 1,300 golf facilities, hotels, and travel companies worldwide.
For golf course facilities, EZLinks provides a complete suite of products and services designed to generate more rounds and revenue, deliver better customer service, and manage day-to-day operations more efficiently. The list of clients includes many of the most prominent and innovative names in golf course management. By providing products and services that maximize golf facility efficiency and increase bottom-line revenue, EZLinks has a proven track record in providing valuable business tools for golf facilities of all shapes and sizes.
For more information on EZLinks, visit www.facebook.com/EZLinksGolf.
Contact:
Jeffrey Wright
312.913.6959
E-mail: jwright@ezlinks.com
