Austin, TX – (July 28, 2010) Ask golfers how they want to improve their games and most will say that the answer is simple – they want to hit it farther. Distance, especially off the tee, has been the elusive prize for beginners and avid golfers alike.
Advanced technology in drivers has helped golfers hit the ball longer and straighter, but most industry experts believe that a vast majority of golfers are still not maximizing their distance because they haven’t been custom fit. Now Golfsmith, the largest specialty golf retailer in the U.S., is doing something about it – guaranteeing golfers will add 15 more yards to their drives when they get custom fit for a new driver at Golfsmith.
Golfsmith’s “15 More Yards Guarantee” comes on the heels of its “Custom Fit Play Better Guarantee” launched earlier this year where the company guarantees golfers will play better, no questions asked, if they get custom fit, or they can bring their clubs back for full in-store credit towards other clubs or anything in the store. The Custom Fit Play Better Guarantee has been so well received by customers that Golfsmith has now expanded it to drivers.
“Golfsmith’s custom fit sales are up significantly since we launched our Custom Fit Play Better Guarantee,” said Marty Hanaka, Golfsmith President and CEO. “Our core purpose is to inspire people to play better and our customers are responding very well to these new programs.”
“Based on our years of experience custom fitting, we believe that a majority of golfers play clubs that don’t fit their swing characteristics, hurting their performance,” said Sean Toulon, EVP of Product Creation, TaylorMade Golf Company. “Thanks to advanced fitting technologies we know that golfers can increase their distance and accuracy simply by playing equipment that is properly fit.”
Golfsmith’s “15 More Yards Guarantee” launched this month and is available for fittings in all Golfsmith stores and online at golfsmith.com.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ:GOLF) based in Austin, Texas, is a specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in its 77 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.golfsmith.com
Cautionary Language
Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. These factors include, but are not limited to, those discussed in our Form 10-K, filed March 3, 2009 under the caption “Risk Factors.”
Contact:
Lynn Luczkowski, L2 Communications 860-313-1426 or Lynn@L2comm.biz
Aubrey Haznar, L2 Communications, 617-481-1696 or Aubrey@L2comm.biz
Matt Corey, Golfsmith, 512-821-4883 or matt.corey@golfsmith.com
