Fairhaven, MA — FootJoy announces an entirely new line of Tour-proven performance apparel developed specifically for golf and centered around the goal to Make Every Day Playable. Featuring new materials, patterns and silhouettes, the 2010-2011 outerwear line is engineered around a new FJ Layering System which offers layers for every playing condition.
“This completely new FJ Layering System is the result of years of direct Tour and avid golfer feedback, exhaustive research to find the most progressive performance-based materials in the world, and generations of product innovation,” said Whitney Trimble, Director of Marketing – Apparel. “The entire new line was developed by golfers, therefore, no matter what conditions you encounter on the golf course, you can comfortably and confidently adjust your layers for maximum performance.”
The layering system uses lightweight, thinner, stretchable, more breathable garments that allow the player to regulate body temperature and better adapt to changing weather conditions while also enjoying a complete range of motion during the golf swing.
“It’s a challenge to stay warm and dry in changing weather conditions,” said world #4 Steve Stricker. “Layering with thin materials allows me to adapt during any weather without affecting my swing.”
The BASE LAYER provides an initial layer of moisture management/comfort and is essential for regulating body temperature by moving perspiration away from the body to allow for a warm, dry core.
• This layer is anchored by the introduction of the ProDry® Performance Base Layer – a non-restricting, long-sleeve layer with an anti-microbial finish to eliminate odor that fits closely to the skin to help regulate body temperature without interfering with the golfer’s swing. It is the first essential layer for cool playing conditions with a fit specifically engineered for golf. Steve Stricker debuted this piece at The 2010 Open Championship at St. Andrews to help combat the cool, windy conditions.
The MID LAYER adds versatility during changing weather conditions. This layer features the all-new Performance Half-Zip Pullover, which offers four-way stretch fabric to ensure the golfer can swing with complete range of motion.
The OUTER LAYER has been FootJoy’s signature layer for years, as FJ has consistently delivered products that provide the ultimate protection from the elements. The popular and versatile DryJoys® Tour Collection has been completely redesigned and now features the FJ Protect Waterproof System. The outer shell has an all-new 4-way stretch fabric that allows the golfer a complete range of motion during the swing. The DryJoys Tour Collection, which includes the Rain Jacket, Rain Shirt, Short Sleeve Rain Shirt and Rain Pants, also offers an updated silhouette for today’s athletic player. Additional outer layer options include:
• DryJoys Performance Light™ Jacket, Pants and Shorts – The Performance Light collection is lightweight, comfortable and combines the feel of a windbreaker with waterproof performance and overall durability.
• Softshell Jacket and Vest – The Softshell Jacket and Vest achieve the perfect balance between performance, protection and stylish comfort.
• Sport Windshirt – A new windshirt has a stylish color-blocking design, durable nylon ripstop shell and adjustable bottom band.
“If you’re going to play in rainy and/or cool weather, then the trick is to find products like these,” said 2010 Bob Hope Classic champion, Bill Haas. “You can wear two or three layers and still feel good while swinging!”
Bill Haas and Steve Stricker are just two of the more than 100 Tour players who have already realized the performance advantage of FJ outerwear and rely on it during the most challenging conditions. Stricker was the first player to put the new collection in play when he wore several pieces in St. Andrews at the 2010 Open Championship. Both players will be featured in FootJoy’s most extensive outerwear advertising campaign ever.
The complete line of products will be available in early August.
For more information, including pricing, please visit www.footjoy.com.
(See attached file: 10_stricker_layerup.jpg)
For more information and/or images: Chris Garrett chris_garrett@acushnetgolf.com (508) 979-3036
FootJoy®. The #1 Shoe and Glove in Golf
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FootJoy, headquartered in Fairhaven, MA has become synonymous with comfort, fit and performance products. The FootJoy brand combines an unmatched heritage and tradition of excellence with scientific materials and design technologies to provide superior and comfortable products to the world’s most discerning golfers. The Titleist® and FootJoy® brands comprise Acushnet Company, an operating company of Fortune Brands, Inc. (NYSE-FO). For more information on FootJoy, please visit our web site at http://www.footjoy.com.
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