Orlando, Fla. (August 3, 2010) – Hall of Fame golfer Annika Sorenstam and the ANNIKA Foundation have partnered with the President’s Challenge Physical Activity and Fitness Awards Program (President’s Challenge). The ANNIKA Foundation will utilize the President’s Challenge as a motivational tool to complement its physical activity and fitness initiatives.
The goal of the partnership is to encourage schools in Florida to participate in the President’s Challenge so they can be recognized by both the President’s Council and the ANNIKA Foundation for being successful in increasing physical activity and improving nutrition in their schools.
“The President’s Challenge and my Foundation have exactly the same objective – to get kids physically active so they can lead healthy lives,” says Annika. “This is our first step working with the President’s Council on Physical Fitness and Sports to challenge all kids to become more physically active.”
Current ANNIKA Foundation fitness initiatives include a partnership with SPARK, a leading fitness and nutrition program that works to positively affect fitness and influence healthy behaviors among pre-kindergarten through 12th grade children in school and after-school settings. The award-winning wellness program teaches kids the importance of leading a healthy, active lifestyle. The new partnership with the President’s Challenge will serve as an incentive for all schools who implement SPARK to strive to obtain the Presidential Awards so they can be recognized by both the ANNIKA Foundation and President’s Council.
The ANNIKA Foundation will continue to seek opportunities to incorporate the President’s Challenge into all future initiatives developed by the Foundation.
ANNIKA Foundation
The ANNIKA Foundation teaches children the importance of living a healthy, active lifestyle through fitness and nutrition, and offers aspiring junior golfers opportunities to pursue their dreams. More information about the ANNIKA Foundation can be found atwww.annikafoundation.org.
About Annika
Annika is the greatest female golfer of our generation and often regarded as the best of all-time. During her 15-year Hall of Fame career, she rewrote the LPGA and Ladies European Tour record books, won countless awards and changed the way women’s golf was played, viewed, and covered. She amassed 89 worldwide professional victories, including 72 LPGA wins, ten of which are Major Championships. Annika stepped away from professional golf after the 2008 season to focus on her family and the ANNIKA brand of businesses, including the ANNIKA Academy, ANNIKA Financial Group, ANNIKA Course Design, the ANNIKA Collection of apparel with Cutter & Buck, signature high-end wines with Wente Vineyards and an online retail shop, shopannika.com. In 2008, Annika joined Arnold Palmer as only the second Ambassador of the United States Golf Association, and in 2009, along with Jack Nicklaus, she was named a Global Ambassador by the International Golf Federation and aided in the successful bid for golf in the 2016 Olympic Games. More information can be found at www.annikasorenstam.com.
Contact:
Elizabeth McCollum, Brener Zwikel and Associates, elizabethm@bzapr.com, 813-421-0550
