(RIDGEFIELD, CT) – Boccieri Golf confirms that its renowned Heavy Putter line has doubled on-course market share over the past 12 months, as reported by Golf Datatech, with sales fueled by introduction of the LITE-WEIGHT Series and new models in the MID- and HEAVY-WEIGHT categories.
Rapidly adopted by discerning consumers and professionals worldwide, the Heavy Putter continues to experience consistently strong sell-through across all retail channels, including major off-course shops nationwide.
“Reception to the expanded Heavy Putter line has been tremendous, especially the LITE-WEIGHT Series,” says Stephen Boccieri, President and CEO of Boccieri Golf. “By offering a wide variety of aesthetic and weighting options, we’re able to provide a putter that perfectly fits the game of any player.”
The LITE-WEIGHT Series was created following PGA Tour player feedback conveying a preference for a club retaining the benefits of the Heavy Putter on a lighter scale. Featuring a total weight of 600 grams – 100 grams more than standard putters from other leading brands – it is offered in five distinct options.
New MID-WEIGHT and HEAVY-WEIGHT models are available in a black PVD, with select styles showcasing a silver satin finish. All feature the company’s innovative system of added weight within the head and grip. This causes the body to engage its larger muscles for a consistent swing path, uniform pace, precise distance and directional control, as well as tightening end-over-end golf ball roll.
To view specific models in the Heavy Putter line please visit www.boccierigolf.com/heavy-putter/. The different weighting schemes for each series are:
* LITE-WEIGHT Series – Total weight: 600 grams; head/back weight: 375/65 grams
* MID-WEIGHT Series – Total weight: 750 grams; head/back weight: 400/200 grams
* HEAVY-WEIGHT Series – Total weight: 900 grams; head/back weight: 465/250 grams
About Boccieri Golf
The company’s popular Heavy Putter is carried in all 50 states and more than 35 overseas markets. It is found in many of the finest off-course shops and most prestigious golf courses, country clubs and resorts worldwide and since its 2005 introduction, has captured victories on the PGA, European, Champions, Nationwide, Asian, Canadian and European Challenge Tours.
The Heavy Putter remains the first and only putter that can automatically improve the consistency of the putting stroke. Original and Matte Series models – which spawned the global army of Heavy Putter true believers – are still available.
Also new for 2010 Boccieri Golf introduced the Heavy Wedge “Control Series,” including four traditionally designed blade models which incorporate the company’s trademark counterweight technology resulting in superior performance on both full swing and greenside shots.
Contact: 888.PUTTER.4, info@heavyputter.com, www.heavyputter.com, www.boccierigolf.com, www.theheavywedge.com.
Contact:
Jen Voss
Buffalo Communications
703.268.9200
jvoss@buffalocommunications.com
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
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