Burr Ridge, Illinois – August 9, 2010 – Fore! Reservations, the leading provider of golf course management and marketing software, announced the release of a statement from CEO Harry Ipema to Fore! Reservations customers titled “The Golf Industry Just Lost Total Control”. In his statement, Harry warns golf operators about the emergence of third-party awards programs. He contends these programs are trying to create their own customer loyalty by converting the golf course’s customers into their customers; consequently putting the golf course in direct competition with the third-party tee time reseller. Harry further examines how the use of bartered tee times, the tee time inventory given away as awards, will have damaging consequences to the golf course resulting in losing control of their customer base, brand integrity, and eventually their business.
Click here to read Harry’s statement.
For more information about Fore! Reservations, please visit www.forereservations.com.
About Fore! Reservations
Fore! Reservations, established in 1995, is the leading provider of golf course management and marketing software. Its software provides courses with an easy-to-use Tee Time Reservation System, integrated Online Tee Times, automated E-mail Marketing tools, sophisticated Customer Database Management, a powerful Point-of-Sale system, unparalleled Price Performance and unrivaled Customer Service. With over 1,800 golf course installations represented by every state in the U.S. and numerous installations in Canada, it is the number one selling tee sheet in the golf industry. Fore! Reservations is a privately held company with offices in Burr Ridge and Wheaton, Illinois.
Contact:
Erin Kopecky
630-789-9705, x.131
kopecky@teeitup.com
