Strategic growth strategy continues with latest acquisition; new store will be transformed into full-service Edwin Watts Golf Shop adding to company’s stable of more than 75 retail locations
FORT WALTON BEACH, Fla., August 9, 2010…Edwin Watts Golf Shops, LLC, one of the world’s largest specialty golf retailers, continues its aggressive growth strategy with the acquisition of Double Eagle Golf in Cordova, Tenn. The 11,800 square foot store, located at 704 N. Germantown Parkway, will be converted into a full-service Edwin Watts Golf Shop, offering the freshest assortment of brand name golf equipment, apparel, accessories and electronics.
This announcement comes on the heels of Edwin Watts Golf Shops’ multi-year agreement with Sears to establish the first U.S. based “store-within-a-store” retail model for the golf industry — adding 12 “store-within-a-store” retail locations inside Sears stores nationwide — and the acquisition of 5 retail stores through Southern Golf Partners. The latest acquisition further enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at www.edwinwattsgolf.com.
“At a time when the golf retail industry is consolidating, Edwin Watts Golf continues to build its portfolio of brick and mortar locations though an aggressive acquisition strategy, designed to foster growth of our retail brand on a national basis,” said John Watson, Chief Executive Officer, Edwin Watts Golf Shops. “Adding another retail location to the Memphis area further establishes our presence in that market and continues to enhance our leadership position in the golf specialty retail sector.”
The newest Edwin Watts Golf Shop will be equipped with the latest technology, including a launch monitor & club repair facility, the Ping In-Flight System, and will feature select product assortments in golf equipment & apparel, electronics and related golf accessories from top brands such as Callaway, TaylorMade, Titleist, FootJoy, adidas Golf, Cleveland, Cobra, Adams, Wilson, Champions Tour and others.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 70+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Michele Kruchkowski
(mkruchkowski@mastrocomm.com)
Ari Edelman
(aedelman@mastrocomm.com)
Mastro Communications, Inc.
732-469-5700
