All active and retired military will receive 50 percent discount, free DnA Golf hat
TEMPE, Ariz. [August 9, 2010] – In an effort to show support and say thanks to our nation’s military, DnA Golf CEO Howard Lindsay announced today that the Tempe-based golf company will offer a 50 percent discount to all active and retired military on its patented Alpha 610 Driver.
Each driver comes complete with a custom insignia of their choice from a specific branch of the military, including the Army, Navy, Air Force, Marine Corps and The Coast Guard. Specialized insignia’s and crests, customized for individual military units, can be created upon request.
“As someone whose family has served in the armed forces, I am deeply grateful for all the sacrifices made each day by our men and women in the military”, Lindsay said. “We are excited that with our customized driver we have found a way to showcase the pride that comes with military service.”
Aside from showing off their military pride with a custom insignia that is displayed on the crown of the golf club, DnA Golf offers a high-performance driver that is unique to the golf industry. The Alpha 610 Driver features a patented detachable-face technology and elastomeric face insert that allows a golfer to not only tune their driver for optimal distance based on swing speed, but for desired acoustics as well – the two criteria critical to driver performance.
Along with the 50 percent discount, all active and retired military will receive a free DnA Golf hat with each purchase.
The military discount promotion is available at www.dnagolf.com/veterans.html or by calling 480.240.6004. To learn more about DnA Golf and the technology behind the Alpha 610 Driver go to www.dnagolf.com or see the videos at www.youtube.com/dnaGOLFinc.
About DnA Golf
Based in Tempe, Ariz., DnA Golf, Inc. is a wholly owned subsidiary of VyaTek Sports (www.vyatek.com), a company that for more than 10-years has been designing high-end sports equipment for leading brands such as Wilson, Louisville Slugger and Rawlings.
DnA Golf, Inc. was formed in August 2009, but the concept for the first DnA Golf driver began in 2002 when BMW asked VyaTek Sports to develop a golf driver worthy of their “Ultimate Driving Machine” tagline. This effort culminated in the creation of a radical new driver that was highly tunable and had the look, feel and sound of a well-made German car.
The detachable-face technology, branded “DnA TechnologyTM”, offers a level of customization never before seen in a golf driver. The level of customization (for distance, acoustics and co-branding) allows each driver to carry a unique “DNA”, made possible by the infinite combination of detachable faces, elastomeric face-inserts and distinct acoustic signatures.
DnA Golf utilizes a unique distribution strategy, partnering with select corporate brands, sports teams, military branches/facilities, charities and green grass golf facilities. With more than 30 percent of rounds played attributed to “business”, golf is an attractive area to build brand loyalty and awareness.
To learn more about DnA Golf, the technology and the unique branding opportunities please visit us online at www.dnagolf.com.
Contact:
Ryan Woodcock Howard Lindsay
CruzWood Communications DnA Golf – Founder/CEO
480.766.1221 480.240.6004
woody@cruzwood.com hlindsay@dnagolf.com
