(PALM BEACH GARDENS/DENVER) – Tehama is taking its business to new heights by announcing the hiring of a number of key team members. The upscale active wear brand has named Lane Walcoff as a Sales Representative in Southern California. In his new role, Walcoff will support Tehama on a green grass level throughout the territory, and also call on several key national retail accounts across the country. In addition, a large part of Walcoff’s energies will be focused towards the launch of a new Tehama Big & Tall division and unique specialty stores.
“What an incredible opportunity to elevate the regarded Tehama brand to an even higher level,” says Walcoff. “I look forward to diversifying the business by taking Big and Tall to market, and fostering more deeply our core business in California,” he adds.
Walcoff is no stranger to the golf industry, having worked for eight years with Ashworth and Callaway golf, launching both brands in all channels of distribution including on-course green grass and retail sales. He introduced the Callaway Big and Tall division, which opened account’s like Rochester’s Catalog and Retail stores as well as most Big and Tall retailers in the country. Walcoff discovered his passion for golf in 2000, when he accepted a position with J. Lindeberg. He also brings off-price sales experience and relationships with Nordstrom Rack, Neiman Marcus Last Call, Ross and TJ Maxx. He previously worked both buying and selling for brands such as Willi Wear, Willi Smith, Sakowitz retail, Mirithe and Francois Girbaud. Walcoff began his career at Neiman Marcus in Houston, working in men’s designs, where he was the #1 sales producer – all while attending the University of Houston.
“We are thrilled to have Lane’s varied background and expertise to support our growing brand,” says Susan Shade, president of Tehama. “Lane has the type of energy, commitment and innovative thinking to take our brand to a whole new level,” she adds.
For additional information surrounding Tehama, visit: www.tehamainc.com
For additional media information, please contact Amy Yanda-Lee: 303-325-3105.
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TEHÀMA, a Native American word that means “abundance of nature,” is a line of high-end, contemporary men’s and women’s active wear. Founded in 1997, Tehama has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report’s “Best Apparel Brands” top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores.
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