(Ridgefield, Ct; July 29, 2010) PILLA High Performance Eyewear today announced plans to exhibit at the 2010 PGA Fall Expo, August 17-18, at the Venetian Resort and Convention Center in Las Vegas, Nevada.
“PILLA is pleased to debut the PILLA Golf Collection of high performance eyewear with our new proprietary two-frame system,” said Philip Pilla, Chief Executive Officer and Lead Designer of PILLA High Performance Eyewear. “Several tour players have been wearing our glasses with great success and we look forward to connecting with golf professionals and retail buyers at the PGA Show,” stated Pilla. PILLA will be located at Booth 322.
PILLA High Performance Golf Eyewear features a unique two-frame system to manage light-one frame for tee to green and one frame for the putting surface. PILLA’s high performance greens-reading lenses are specifically formulated to identify minor changes in contour by identifying changes in light. The ability to read minor changes in green contour is accomplished with a lens that infuses an extremely high level of contrast while intensifying color. PILLA glasses offer a range of lens light transmissions to offer the golfer specific technology for different lighting conditions. PILLA eyewear is also available in prescription lenses. The eyewear is hand-crafted in Italy using exacting specifications to produce the highest quality performance eyewear available for athletes.
“We are very excited about our entire line of PILLA High Performance Eyewear, which features more technological advancements than any other product in the industry,” said Pilla. “Our Varia lens technology automatically regulates the proper amount of light into the eye for maximum preservation of eye alertness. Because our glasses are designed for athletes by athletes, the performance gain of PILLA glasses is unmatched.”
About PILLA High Performance Eyewear
PILLA High Performance Eyewear has become the authority in performance eyewear for the competitive athlete. Designed for athletes by athletes, PILLA utilizes cutting-edge materials with superior clarity, sun protection capability and a proprietary contrast technology to enhance visual acuity and depth of field, both critical to maximizing focus and minimizing eye fatigue. With lenses available in a variety of prescription options and frames specifically and custom designed for shooting, hunting, golf, equestrian, rodeo, race car driving and aviation, PILLA High Performance Eyewear is the leading Technical Vision Provider for the Sports Enthusiast. PILLA Eyewear products are sold through leading pro-shops around the world as well as online at www.pillasport.com and at the company’s headquarters, 35 Danbury Rd., Ridgefield, CT 06877.
Contact:
Stuart Goldstein
Raker Goldstein & Co.
201-784-1818 stuart@rakergoldstein.com
