“We are very pleased to get the enquiry to dress the team once again. We appreciate the collaboration with the players and the captains. It helps us to develop the Abacus Collection to the front edge for the best golfers”, says Sven-Olof Karlsson, MD Abacus Sportswear AB.
Abacus sponsored The 2009 European Solheim Cup team in Chicago. “My strongest memory was the atmosphere from the first tee. Most important was to see how pleased all the players were with their outfits and the good response Abacus got from the American spectators,” says Sven-Olof.
International visit
The contract for continued cooperation between Abacus and The European Solheim Cup team has been agreed on. In brief it means that Abacus will dress the players, their caddies, members of the board, the players’ guests and the team’s dignitaries during the competition week at Killeen Castle Golf Club in Ireland, September 2011.
The captain Alison Nicholas and the vice captain Joanne Morley for the European team, visited Abacus in Dalby in June this year, together with two directors from the Ladies European Tour. The reason for the visit was to sign the contract with abacus, go over the experiences from previous years and to prepare for the new collection.
“I am delighted that Abacus will be the official clothing supplier for The European Solheim Cup Team in 2011. The Abacus clothing range is stylish, comfortable and functional. The quality of the fabrics, the advanced technological materials and design gives us the confidence to perform in all weather conditions, ‘come rain or shine,” said Alison Nicholas, the 2011 European Solheim Cup Captain.
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Sven-Olof Karlsson, MD Abacus Sportswear AB and Mark Casey, Director of Operations and The Solheim Cup Ladies European Tour signing the contract.
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Chris Mattsson, Abacus head designer preparing the collection with Joanne Morley Alison Nicholas, Vice Captain and Captain of the European Team
About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The collections combine functionality, design, and quality in a way that has given the company a very strong international presence in just a few years. The goal is to continue developing Abacus into a lifestyle brand that reaches beyond the world of golf. www.abacus-golf.com
About the Solheim Cup
The Solheim Cup is a team golf competition, the women’s equivalent to the men’s Ryder Cup. Every other year, the USA competes against a combined European team in foursomes, best ball, and single matches over the course of three days.
For more information, contact:
Jay Hubbard, 630.730.2955, jhubbard@impact1marketing.com
or Joanne Miller, 815.603.5119, jmiller@impact1marketing.com, Impact 1 Marketing, Chicago, IL –
Sven-Olof Karlsson, MD, Abacus
Dalby, Sweden telephone +46 (0)46-20 10 20 or +46 (0)705 12 17 40
MEDIA SITE
www.abacus-golf.com
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