Port Washington, WI (August 10, 2010) – Allen Edmonds Shoe Corporation is presenting its Player’s Shoe, complete with personalized cedar shoe trees, as a gift to all competitors in the 92nd PGA Championship. The new style is making its debut at the tournament, to be held at Whistling Straits in Kohler, WI, August 9 – 15.
Combining Allen Edmonds’ signature handcrafting construction processes with classic American styling, the Player’s Shoe is a wingtip, made of suede and available in five colors. Each is laser engraved on the insole and outsole with the 2010 PGA Championship logo, under which is added, “The Player’s Shoe, handcrafted in the U.S.A by Allen Edmonds”. The shoe style will be available to the public in late 2010.
“We are extremely pleased to support our neighbors at Kohler and the PGA Championships,” says Colin Hall, chief marketing officer at Allen Edmonds. “Both the shoes and shoe trees we’re presenting are made in the USA at Allen Edmonds’ headquarters in Port Washington, Wisconsin just down the road from Kohler.”
The Player’s Shoe is constructed with all of the sophisticated and durable features that distinguish Allen Edmonds’ finest styles: 360 degree Goodyear welt; full cork footbed; all leather upper, lining, insole and sole; toasted sole edges, a new feature for the 2011 line; double thickness in the leather soles; and MacAfee (split) heels. Players can choose their favorite shoe color including sand, white, chocolate, dark chocolate and blue suede. Like many Allen Edmonds shoes, this style is eligible for their Recrafting™ process.
Customized cedar shoe trees will be included with the shoes presented at the tournament. The shoe trees are laser engraved with the 2010 PGA Championship logo and each contestant’s name. They are made of heartwood aromatic cedar harvested from the south central United States and produced in Allen Edmonds’ Port Washington, Wisconsin manufacturing facility. Shoe trees are an important accessory for increasing the life of a shoe; they reduce wrinkles and creases, absorb moisture and deodorize the shoes.
In celebration of the 2010 PGA Championship, during the week of the event Allen Edmonds’ Port Washington Factory Outlet is offering PGA Championship specials, including $50 off first quality shoes, $30 off second quality shoes and 25% off all accessories. The outlet store is located just one minute off Highway 43 en route to Kohler from Chicago or Milwaukee.
About Allen Edmonds Shoe Corporation
Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 29 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com.
Contact:
Office: 262-235-6672
chall@allendmonds.com
