Performance heritage, luxury fabrics, fresh designs on display at booths 107-109
(MONTREAL) – Fila Golf – a men’s and women’s apparel line internationally recognized for its authentic sports heritage and exclusively licensed by Fersten Worldwide (FW) – will preview its 2011 collection at booths 107-109 during the PGA Fall Expo, Aug. 16-18 in Las Vegas.
Providing Tour stars like the LPGA’s Stacy Lewis luxurious comfort in competition, Fila Golf’s new men’s and women’s palette includes spicy Maize, deep Lake and soothing Nirvana across a variety of modern plaid designs. Made to blend seamlessly with the 2010 collection, the line will feature pieces in wrinkle-resistant, 100-percent cotton or eco-friendly recycled polyester for superior moisture management.
“The team is thrilled to be back among friends and colleagues in Vegas,” says Nancy Robitaille,
Fila Golf principal designer. “It’s a perfect opportunity to give retailers a look at the evolution of this iconic brand in the Golf category.
Fila Golf’s popular aesthetic emphasizes timeless sophistication, rich fabrics and technical features which enhance the individual’s athleticism by allowing the body to move freely. Founded in Biella, Italy at the foothills of the Italian Alps, the Fila brand has been creating quality apparel for nearly a century, which has been worn by legends in golf, tennis, winter sports and personal performance.
In stock year-round for immediate order and program fulfillment, Fila Golf’s complete line of apparel retails from $20 for accessories to $120 for outerwear and is worn in competition by scores of professionals worldwide.
FW develops, designs, manufactures and distributes all Fila Golf apparel and headwear for the United States and Canada. The company is North America’s leading full-service supplier of decorated apparel, headwear and accessories to the promotional products and golf industries.
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content internationally.
Contact:
Tammy Portnoy
Buffalo Communications
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
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