(LAHAINA, HI) – Ka’anapali’s Royal Ka’anapali Course – managed by Billy Casper Golf – has introduced the Ka’anapali FIT CLUB, a program promoting health and wellness through golf.
Participants pay $50 a month for access to walk the first six holes of the course each day after 4 p.m. based on availability. Acting like a fitness or gym membership, the program encourages golfers to become ‘fit’ and, by playing more frequently during a month, receive additional benefits at the course. Pull-carts are available for a $10 rental.
“We’ve been thrilled by the positive response from both visitors and our local golfers,” says Ed Kageyama, PGA General Manager of Ka’anapali. “This is a great way to get back to the roots of golf – walk the course, have fun and foster camaraderie all while engaging in healthy exercise.”
With a shortage courses for golfers to walk, this program offers a ‘pau hana’ activity or allows guests to enjoy a healthy endeavor on Ka’anapali’s award winning course after a day at the beach. The FIT CLUB program has already created a community of walkers – more than 750 rounds per month – from families and friends to resort employees who play after work.
The Royal Ka’anapali Course, a Robert Trent Jones, Sr. design, opened in 1962 and has tested the skills of professional and amateur golfers. A par-71, 6,700-yard layout, the Royal Course combines wide fairways and undulating greens, making it distinctive, demanding and exciting, hole to hole. With more than 45 years of tournament history, including the Wendy’s Champions Skins Game and the Women’s Kemper Open, the Royal Course has hosted many of golf’s greatest legends: Arnold Palmer, Player, Nicklaus, Billy Casper, Jan Stephenson and Nancy Lopez.
The golf courses underwent a $13 million renovation in 2006-2007 and was given a 4.5-star rating (out of five) by Golf Digest in the magazine’s recent “Best Places to Play” guide. Ka’anapali was selected by The Golf Channel to host Big Break Ka’anapali that aired in 2008 and the Royal Course was ranked the No. 11 “Best Tour Course You Can Play” by Golfweek in 2009.
For more information about Ka’anapali, the FIT CLUB or to reserve a tee time, visit www.kaanapaligolfresort.com or call 808.661.3691.
About Billy Casper Golf
Widely respected as a high-performance owner/operator of golf courses, country clubs and resorts, BCG enjoys the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
The company’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale make and save money for courses while delivering personal touches to daily-fee golfers and members.
Buffalo Communications – a division of BCG – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For information about Billy Casper Golf / Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
Melissa Ludwig
Ka’anapali Golf Courses
808.357.7248
mludwig@kaanapaligolfresort.com
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