ORLANDO, Fla., August 23, 2010 … Golf Datatech, LLC (www.golfdatatech.com), the industry’s leading independent research firm for consumer, trade and retail golf trends and performance, today unveiled the June Golf Apparel Market Reports, marking six consecutive months of complete reports that are now available for subscribers from January until June, 2010. These reports, which capture retail sales data from both on course and off course retailers in the U.S., cover the top selling men’s and women’s apparel brands broken down by price range, clothing type and inventory.
The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women. Moreover, the reports list the market shares, retail pricing and inventory levels of virtually every apparel manufacturer (see companies listed on pg. 2), as well as define the market leaders in every category. Also included in the reports are graphs to help manufacturers analyze the market and their standings. Among the key general findings for the June 2010 On-Off Course Market Report were the following:
Men’s On-Off Course Golf Apparel
For men’s shirts, including short and long sleeve, the average retail price shirt sold was $48.65. The price range of $0-$49.99 made up 57.9% of the total market, while the price range of $50-$74.99 made up 33.5% of the total market and the $75-$99.99 price range made up 7% of the total market.
In regards to men’s tops, which include sweaters, vests and fleeces, the average retail price top sold was $64.05. The $50-$74.99 retail price range made up 25.5% of the total market, while the $0-$49.99 retail price range made up 45.7% of the total market and the price range of $75-$99.99 made up 12.5% of the total market.
The average retail price of men’s bottoms, including pants and shorts sold, was $47.36. The price range of $0-$49.99 made up 55.4% of the market, while the $50-$74.99 retail price range made up 40.8% of the total market and the $75-$99.99 price range made up 3% of the total market.
Women’s On-Off Course Golf Apparel
For women’s shirts, including short and long sleeve, the average retail price shirt sold was $42.75. The price range of $0-$49.99 made up 69.4% of the total market, while the $50-$74.99 retail price range made up 27% of the total market and the $75-$99.99 price range made up to 2.6% of the total market.
In regards to women’s tops, which include sweaters, vests and fleeces, the average retail price top sold was $58.60. The retail price range of $50-$74.99 made up 32.7% of the total market, while the $0-$49.99 retail price range made up 44.4% of the total market and the $75-$99.99 price range made up 13.9% of the total market.
Uni-Sex On-Off Course Outerwear
The average retail sales price of a rain jacket sold was $112.21, while the average retail sales price for windshirts and windvests was $56.87.
“The more data we have for the industry, the more effective it is for the manufacturers and retailers to learn what’s going on in the retail market and perhaps adjust their business likewise. The apparel industry is extremely important to the vitality of the retailers today more than ever. These reports provide independent analysis for the whole industry, not just the perspective of one company,” said Tom Stine, Co-Founder, Golf Datatech.
Companies included in the monthly reports are:
Adidas
Ahead/Kate Lord
Antigua
Ashworth
Ben Hogan
Bette & Court
Bobby Jones
Bugatchi
Byron Nelson
Callaway
Carnoustie
Cutter & Buck
EP Pro
Fairway & Greene
Footjoy
Forrester
Gear For Sports
Greg Norman
Harry Vardon
Isisport
Izod
Jamie Sadock
Lija
Lilly Pulitzer
Liz Claiborne
Mizuno
Monterey Club
Nicklaus Sportswear
Nike
Oxford
Page & Tuttle
Peter Millar
Ping
Polo/Ralph Lauren
Sport Haley
Straight Down
Sun Ice
Sun Mountain
Sunderland
Tail
Tehama
Tommy Bahama
Tommy Hilfiger
Under Armour
Zero Restriction
Golf shops that are interested in getting the FREE monthly reports should contact Suzie Phillips at sphillips@golfdatatech.com or 407-944-4116. Apparel manufacturers who would like to see sample reports should contact Tom Stine at info@golfdatatech.com or 407-944-4116.
About Golf Datatech, LLC
Golf Datatech, LLC was established in 1995, and since that time it has become the industry’s golf standard for accurate and timely information on the retail sales, inventory, pricing, and distribution of golf products through the on and off course channels. In 1998, the Company extended its reach into consumer research and strategic sales and marketing consulting. In 2006, the Company expanded its retail and consumer research programs into the United Kingdom and in 2008 added markets in Europe. Golf Datatech now produces the first-ever electronically driven golf retail sales reports for the UK, Sweden and Germany.
Contact:
Tiffany Berls (tiffany@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
Suzie Phillips (sphillips@golfdatatech.com)
Golf Datatech, LLC @ 407-944-4116
