Boston, MA – August 27, 2010 – VCT Corporation announced today that club solutions and member communications specialist, Dawn M. Proc, has joined the VCT team as Senior Account Executive, West Coast.
Dawn joins VCT with over 18 years of experience managing successful client relationships in a variety of industries, including lifestyle media marketing and hospitality. Dawn has a proven track record in delivering innovative and appropriate solutions to meet the objectives of individual private clubs, while providing the highest level of customer satisfaction for each client. In the past 5 years as an Account Executive at MembersFirst, Dawn worked closely with hundreds of private clubs to determine the optimal usage of website solutions in order to drive member acquisition, engagement and retention.
“We feel extremely lucky to be adding Dawn to our growing team,” added Stephen Ready, VCT’s President & CEO. “Her unique skill-set and in-depth understanding of the challenges today’s clubs face make her an invaluable addition to our talented staff. We are confident she will take the same ‘solutions approach’ that she mastered on the website side of the business to help VCT clients achieve the greatest ROI possible from our eCommunications management and custom ePublishing services.”
Proc stated, “This is a critical time for the private club industry and I look forward to leveraging my membership activation and eCommunications expertise to help clubs take maximum advantage of VCT’s proven services.”
Dawn can be reached at 310-526-3943 ext. 230 or via email dproc@vctcorp.com.
About VCT
VCT is the private club and golf industry’s leading eCommunications management and ePublishing solutions company, delivering custom managed service programs designed to spur relationship marketing and member activation, and drive increased loyalty, retention, revenue and growth. Founded in 1999, VCT consistently delivers measurable solutions for a diverse base of clients, including ClubCorp USA, Troon Golf, NGF, Toll Brothers, Inc., Honours Golf, CMAA, CMAE and hundreds of distinguished private clubs spanning the globe. For more information on VCT, visit us at www.vctcorp.com/interactive-brochure.
Contact:
David Brault
VCT Media Relations
617-566-7055 ext. 215 dbrault@vctcorp.com
