Relocation Brings Expanded, New-Look, 6,000 Sq. Ft. Interactive Golf Retail Facility To Hoover Area Golfers & Shoppers; New Technology, Improved Club Repair Center, Enhanced Apparel & Shoe Department Highlight The New Location
FORT WALTON BEACH, Fla., August 26, 2010…Edwin Watts Golf Shops, LLC, (EWGS) one of the world’s largest specialty golf retailers, today announced the relocation and expansion of its golf retail facility previously located in the Vestavia Hills section of Birmingham, Alabama. The new store, now located at 1694 Montgomery Highway in the Hoover section of Birmingham, officially opened to the public on August 24th, bringing an expanded new-look 6,000 sq. ft. facility to Hoover-area golfers and shoppers.
Highlighting the new location are a number of enhancements, including a new fitting simulator for irons and woods, an improved club repair center, and an enhanced apparel and shoe department. The new, customer-friendly store layout gives shoppers easy access to the freshest assortment of golf equipment & apparel, electronics and related golf accessories from top brands such as Callaway, TaylorMade, Titleist, FootJoy, adidas Golf, Cleveland, Cobra, Adams, Wilson, Champions Tour and others.
“We are thrilled to relocate to a new and improved store in Hoover,” said Barry Sullivan, Hoover Store Manager, Edwin Watts Golf Shops. “Our goal is to provide our customers with a first-class shopping experience, and the new simulator, club repair department and expanded assortment of merchandise, offers customers a one-stop shopping solution for all their golfing needs.”
The new Hoover location further enhances EWGS’s stable of more than 90 domestic retail locations, and overall golf retail operation that features a popular eCommerce Internet business, at www.edwinwattsgolf.com, along with the Company’s direct catalog sales business. The relocation comes on the heels of EWGS’s recent agreement with Sears Holdings (NASDAQ: SHLD) to create the first U.S. based “store-within-a-store” retail model for the golf industry. As a result, EWGS is opening 12 new service-oriented golf shops inside existing Sears stores at key locations nationwide in 2010.
About Edwin Watts Golf
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), headquartered in Fort Walton Beach, Florida is one of the world’s premier specialty golf retailers. The company operates as an integrated, multi-channel retailer, offering the freshest assortment of brand name golf equipment, apparel, and accessories through its 90+ domestic Retail Locations, eCommerce Internet site (www.edwinwattsgolf.com), Telephone/Catalog/Direct Mail sales (1.800.874.0146) and Digital Catalog (www.edwinwattsgolf.com/catalogs). Edwin Watts Golf touts a team of highly experienced and knowledgeable sales associates who can assist customers of all skill levels with lessons, performance fitting, special orders and repair services. The combination of the highest level of customer service, price match guarantee and reputation as the most trusted retailer in golf for over 42 years has earned the organization the right to be known as America’s Golf Club.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Ari Edelman (aedelman@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
