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Abacus Goes Old School On Chinos

September 2, 2010

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For Immediate Release – Swedish apparel maker Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company’s men’s collections combine functionality, design, and quality in a way that has given Abacus a very strong international presence in just a few years. The autumn/winter 2010 collection is no exception. It gets even closer to the golfer’s lifestyle with a collection that looks as stylish at the office as it does on the golf course.

Abacus’ autumn/winter collection is a fusion between town and country. The line offers new colors, patterns and fabric updates in conjunction with a classic color palette that includes dark sea blue, light blue, dark red, navy blue and vanilla. A new addition is the creative, urban palette created specifically for the autumn 2010 collection. It features sulphur yellow and eucalyptus green along with more sober shades of grey, white and black.

Hillside Chinos
The Hillside is a classic chinos style in cotton stretch twill with a straight cut, two front pockets and one back pocket. The lining is trimmed with prints, pocket details and decorated tapes. The trousers have a Nano-Tex treatment that provides stain protection and repels liquid. The treatment gives the fabric long lasting protection while extending the life of the material. In addition, the natural softness of the fabric allows the trousers to breath naturally.

Berrow Rugger
The Berrow Rugger is a cotton stretch jersey with yarn dyed stripes in a regular fit. It features a zipper at the front placket, decorative logos, and a twill collar.

For more information on Abacus apparel, call Caulfeild apparel at (800) 268-7939.

About Abacus
Abacus markets and sells leisure clothing with golf at the heart of its inspiration. The company has been the official European Solheim Cup team apparel provider since 2007 and will continue in this tradition in 2011. Abacus is available in twenty countries, with very strong market positions in Sweden, Denmark, Holland, Germany and Canada. The goal is to continue developing Abacus into an international lifestyle brand that reaches beyond the world of golf.

Contact:
Jay Hubbard or Joanne Miller at Impact 1 Marketing
Chicago, IL – Jay Hubbard 630.414.1906 or Joanne Miller at 815.603.5119
jhubbard@impact1marketing.com
jmiller@impact1marketing.com

For Caulfeild Apparel, North American Abacus Distributor, contact:
Shane Brett, Divisional Vice President,
Toronto, ON, Canada: 416-636-5911 extension 330
shane@caulfeild.com

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