MEDWAY, MA, September 8, 2010 – Cybex International, Inc. (NASDAQ: CYBI), a leading manufacturer of premium exercise equipment, announced today that it has been named the preferred fitness equipment supplier to Troon Golf, which operates more than 200 high-end private, resort and daily fee golf properties across 26 countries.
As part of this new relationship, Troon has recommended CYBEX to its facility managers, who will give full consideration to the Company’s diverse range of fitness solutions, including the CYBEX Golf Fitness platform.
“CYBEX really understands the needs of our properties, excels at delivering an exceptional value with its fitness program, and provides the service quality our members and guests associate with the Troon Golf experience,” says John Easterbrook, Executive Vice President of Operations, Troon Golf. “Because they’re extremely flexible and willing to work within the confines of what a club can dedicate to fitness, CYBEX truly has a solution for every situation.”
CYBEX Golf Fitness is designed to drive year-round revenue for golf properties by enhancing member retention and attracting new members. It is based precisely on the equipment and exercises trusted by the world’s best golfers, nearly all of whom work out on CYBEX equipment. CYBEX, a silver corporate partner with Club Managers Association of American (CMAA), is the only brand used in the mobile fitness trailers which travel weekly with the PGA and Champions Tours.
“Engaging the worldwide leader in luxury golf property management creates an additional strategic alliance for growth in this highly desirable market,” says Stephen Alvezi, Director of Sales, CYBEX Golf. “It also dovetails with several existing initiatives, including our partnership with Greg Norman, who serves as the official CYBEX Golf Fitness ambassador.
CYBEX recently introduced a unique stay-and-play promotion through which country clubs, resorts and other facilities that purchase the CYBEX Golf Fitness “Sweet Spot” prior to October 31 will enjoy an exclusive once-in-a-lifetime experience hosted by Greg Norman. Additional details and full terms and conditions are available at www.cybexgolf.com.
About Troon Golf
Headquartered in Scottsdale, Ariz., Troon Golf is the world’s largest golf management company, overseeing operations at properties located in 31 states and 26 countries. Additionally, 39 Troon Golf facilities enjoy a Top 100 ranking by national or international publications. Troon Golf properties include Oneida Golf and Country Club, Green Bay, Wis.; Troon North Golf Club, Scottsdale, Ariz.; The Golf Club at Equinox, Manchester Village, Vt.; Classic Club, Palm Desert, Calif.; One&Only Ocean Club, Paradise Island, Bahamas; and The Grove, London, England.
About CYBEX
Cybex International, Inc. is a leading manufacturer of premium exercise equipment primarily for commercial use. The CYBEX product line, including a full range of strength and cardio training machines, is designed using exercise science to reflect the natural movement of the human body. Led by the Cybex Institute for Exercise Science, CYBEX fitness equipment is engineered to produce optimal results for users from the first-time exerciser to the professional athlete. Products are available for a wide range of facilities, from commercial health clubs to home gyms, and are sold in more than 85 countries worldwide. For more information on CYBEX and its product lines, visit the Company’s website at www.cybexintl.com.
This news release may contain forward-looking statements. There are a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the statements made above. These include, but are not limited to, competitive factors, technological and product developments, market demand, economic conditions, the resolution of litigation involving the Company, and the ability of the Company to comply with the terms of its credit facilities. Further information on these and other factors which could affect the Company’s financial results can be found in the Company’s previously filed Report on Form 10-K for the year ended December 31, 2009, its Reports on Form 10-Q, its Current Reports on Form 8-K, and its proxy statement dated March 25, 2010.
Contact:
Bill Feidler
Buffalo Communications
703.891.3339
bfeidler@buffalocommunications.com
