Aurora, CO (September 2, 2010) – Imperial Headwear announced today enhancements to its most well known and recognized cap, the X210.
The X210 was first introduced in 1992 and has remained as the company’s best seller since its initial release. The original X210 features a relaxed profile with rustproof buckle closure and is constructed of Imperial’s premium twill.
Starting today, the X210 is available with either the traditional buckle closure or the new Velcro closure. “The decision to add the Velcro closure as an option is the result of feedback from our customers. While changing your best selling product is an intimidating proposition, we are excited to launch the new X210 as we believe it enables us to meet the needs of more customers,” explained Rick White, President & CEO of Imperial Headwear.
Both versions also offer the new sweep profile with the top button moved back and narrower front panels. They are also constructed with Imperial’s premium twill.
The X210B (buckle) and X210V (Velcro) are offered in 25 colors – Aztec, Black, Breaker Blue, Brown, Celtic, Charcoal, Claret, Digital Camo, Grass, Khaki, Light Gray, Maroon, Moss, Nantucket, Navy, Orange, Pine, Pumpkin, Putty, Red, Royal, Sky, Sunshine, Vegas Gold and White.
For more information on Imperial Headwear as well as to review all the new products or request a catalog, visit www.imperialheadwear.com.
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear for the golf, tennis, outdoor, resort, collegiate, military, corporate, and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients the highest quality products using the most innovative digital design, logo and embroidery technologies. Imperial products feature the Imperial, Merge Left, Watership by Imperial and New Era Cap brand names. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.
Contact:
Sarah Knowlton
720.282.2859
sknowlton@imperialheadwear.com
