New, expanded range of ClimaProof Outerwear designed to protect, deliver
unparalleled performance against harshest elements
CARLSBAD, CALIF. (September 8, 2010) – adidas Golf, an industry leader in performance apparel and footwear, has introduced a new outerwear line to protect and deliver world-class performance against the game’s harshest elements. Available now, the expanded ClimaProof collection is offered in four categories to battle specific weather conditions: Storm, Rain, Wind and Wind-Warm.
What separates adidas Golf apparel and footwear from its competitors is the innovative technologies, including ClimaProof, which has helped adidas Golf become an industry leader in the category. ClimaProof all-weather protection is made of highly weather-resistant fabrics that provide protection from wind, rain, and cold. Additionally, the lightweight, soft fabrications result in a quieter, more comfortable garment.
In order to develop its latest outerwear evolution, adidas Golf launched a full-scale investigation to further discover and understand the performance needs of serious golfers. The process included extensive product testing in extreme conditions, as well as conducting extensive interviews and detailed feedback gathering from the adidas Golf Tour Staff. The result is a wide-ranging outerwear collection that looks, fits, feels and performs better than any other brand.
“adidas Golf takes pride in providing the golfer with apparel that is technologically advanced and fulfills every need,” said Tiss Dahan, Senior Director of Global Apparel. “The style and innovation that exists with all of our adidas Golf products is displayed in these outerwear pieces, and we believe that our innovation with ClimaProof will provide golfers with the ultimate outerwear protection so that they can continue to play golf year-round.”
The four ClimaProof categories are as follows:
Storm
After multiple rounds of extensive testing, adidas Golf has produced the ClimaProof Storm Ultimate Jacket and ClimaProof Storm Ultimate Pant. A similar version, the ClimaProof Storm All-Weather Caddy Suit, was selected as the official supplier of the Bandon Dunes caddy force who is challenged daily by the Pacific Northwest’s ever-changing weather conditions. The ClimaProof Storm Ultimate Jacket and Ultimate Pant combines re-enforced construction, modern materials and industry-leading features to provide the best possible protection, and incorporates lightweight, reinforced double-layer shoulder inserts, 4-way mechanical stretch for easy movement and comfort, fully seam-sealed waterproof zippers, waterproof protection to 20,000mm and breathability of 26,700 g/m2/24hrs. Manufacturer’s suggested retail price (MSRP) for the ClimaProof Storm Ultimate Jacket is $275 and $225 for the ClimaProof Storm Ultimate Pant. Each includes a three-year waterproof warranty.
Rain
The ClimaProof Rain Provisional Jacket (MSRP $75) and ClimaProof Rain Provisional Pant (MSRP $70) are highly wind-resistant, fully seam-sealed, waterproof to 3,000mm and offer breathability of 3,000gm/m2/24hrs. Each includes a one-year waterproof warranty.
Wind
In addition to being highly wind- and water-resistant, the ClimaProof Wind products (MSRP $80-60) are lightweight and water resistant up to 600mm.
Wind-Warm
The ClimaProof Wind-Warm outerwear (MSRP $110) maintains body heat without adding bulk or restricting the swing and is water-resistant up to 6,000mm.
As the climate moves from cooler summer evenings, to autumn, to winter, adidas Golf offers a variety of layering pieces in multiple weights and styling, all with performance elements such as wicking and breathability to maximize the golfer’s own unique microclimate.
For more information on adidas Golf’s ultimate outerwear, visit www.adidasgolf.com.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
