adiPURE Z Delivers Infinite Elegance, Superior Performance and
Contemporary Styling for the Competitive Purist
CARLSBAD, CALIF. (September 8, 2010) – adidas Golf, an industry leader in performance apparel and footwear, is proud to introduce adiPURE Z, the next-generation in a world-class line of footwear built for the competitive purist. Infinitely elegant with classic detailing, traditional look and superior performance, the adiPURE Z follows the bloodline of the original adiPURE footwear, launched in spring 2010.
Driven by a continued passion for performance footwear innovation, adidas Golf’s latest evolution combines clean, sophisticated designs and contemporary styling with an abundance of groundbreaking technologies.
“The adiPURE Z was an exciting challenge for our designers,” said Harry Arnett, Vice President of brand and product marketing, adidas Golf. “We knew there was a subset of golfers who wanted the unparalleled performance delivered by the original adiPURE in a more refined, sophisticated and contemporary package.”
adiPURE Z features a modern approach to a classic footwear design characterized by elegant lines, exquisite detailing, premium materials and an unsurpassed level of craftsmanship. Premium, hand-finished leather incorporated throughout – including the lining – provides a rich look and feel with lasting quality, while the mono-tongue construction offers a glove-like fit and improved technology.
adiPURE Z features advanced THiNTech low-profile technology, bringing the golfer closer to the ground for improved stability, better overall footwork and more consistent ball-striking. The shoes include the exclusive THiNTech cleat which delivers exceptional grip in all conditions and 10-Spike configuration, which provides superior grip and perimeter stability even for players with higher swing speeds.
The adiPURE Z has a 2 year waterproof warranty and carries a manufacturer’s suggested retail price (MSRP) of $250. It will be available at retailers worldwide September 1, 2010 in three colorways: white, black, and redwood.
Connect with adidas Golf on Facebook | Twitter
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
