PALM BEACH GARDENS, FL, September 9, 2010-Golfweek has become a supporting partner of the EWGA (Executive Women’s Golf Association), an international organization dedicated to enriching the lives of women through the game of golf. This relationship gives Golfweek and its advertisers select on-site sampling opportunities and demonstrations at EWGA sanctioned events.
“Women golfers are a vital growth area, both for Golfweek and for the golf industry as a whole,” says Jason Redditt, publisher of Golfweek. “Our partnership with the EWGA not only gives us added insights into the topics and issues of importance to women golfers, but also allows us to further support the vitality of this burgeoning demographic.”
“We welcome the support of Golfweek and their commitment to reaching women golfers,” says Pam Swensen, CEO of EWGA. “Our members are avid golfers and consumers, providing a highly targeted audience for experiential marketing opportunities.”
About Golfweek
Founded in 1975, Golfweek is the most authentic, authoritative and independent name in golf. Reaching more than 1.3 million readers each week, the magazine delivers the most complete news and information about the game, its players and the golf lifestyle – all to golf’s most important audience. The Golfweek brand also extends beyond the print publication to include Golfweek Custom Media, GolfweekHomes.com and Golfweek.com, which features golf’s first online television network, Golfweek OnDemand.
Golfweek is part of Turnstile Publishing Company, one of the nation’s leading media brands specializing in high-end publications for active and affluent audiences. Founded in 1990 and headquartered in Orlando, Fla., Turnstile Publishing Company is also the parent corporation of Community Media Holdings and the TurfNet Media Network, as well as such publications as Art Calendar, The Seminole Voice and The Winter Park/Maitland Observer.
About EWGA
Since its founding in 1991 as the Executive Women’s Golf Association, the EWGA has touched the lives of more than 100,000 women connecting them to learn, play, and enjoy golf for business and fun. This tax-exempt association delivers a wide range of golf, social and networking activities for both new and experienced golfers.
A 2008 survey of EWGA members conducted by the PGA of America found that the average EWGA member plays 32 rounds per year. EWGA members spent an average of $4296 on golf activities, merchandise and golf related travel, with each local EWGA chapter annually generating $602,900 in golf related spending. With over 125 chapters throughout the United States, as well as international chapters in Canada, the EWGA represents nearly $75 million to the golf industry.
A survey of former EWGA members found that 84% of these women continued to play golf. While the former EWGA member survey did not include golf-related travel, this group’s golf spending accounted for an additional $98 million, totaling over $173 million and 1.7 million rounds of golf per year.
The EWGA is headquartered in Palm Beach Gardens, Florida. For more information about the association and its membership, visit www.ewga.com.
Contact:
Angie Niehoff
Niehoff Marketing Associates
561-868-0297
niehoff@bellsouth.net
