JUPITER, Fla. – Strategic Shaft Technologies, LC, the world’s leader in golf shaft alignment technology, has agreed to an out of court settlement from JMW Golf, LLC, doing business as “Pure Grips.”
Pure Grips was using the word Pure, standing alone, to market its grips and placing the word Pure on its grips. SST complained that Pure Grips use of the stand-alone word Pure was causing confusion in the market and on the PGA Tour where players saw the name Pure on clubs and mistakenly believed that the shafts had been SST PURE® aligned. Among other related trademarks, SST is the owner of a United States Trademark Registration of PURE®.
Under the settlement, Pure Grips agreed, among other things, not to use Pure standing alone, and to note in all advertising, promotional and packaging materials that “Pure Grips is not endorsed by or affiliated with SST PURE®.”
SST Managing Member and Founder Dick Weiss’ only public comment was that he was pleased that Pure Grips acknowledged this unfortunate matter and that the two parties were able to settle amicably.
SST PURE®, SST PUREd®, retro-PURE®, PURE®, PUREd®, PUREing® and Every Golf Shaft Has a Sweet Spot® are registered trademarks of Strategic Shafts Technologies, LC, Jupiter, Florida.
Contact:
Brian Adair
Chief Operating Officer
SST PURE
(386) 299-6111
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