Each iron is individually engineered to deliver massive distance, improved accuracy, enhanced playability and better feel
CARLSBAD, Calif. (September 9, 2010) – A year and a half after unveiling the Burner irons, a revolutionary product that became the most successful iron in company history, TaylorMade Golf is proud to announce the Burner 2.0, engineered to combine legendary Burner distance plus more feel and playability.
“We’ve succeeded at creating a better-performing iron with the Burner 2.0, which is just as long, easier to play and more refined in its feel and sound,” said Bret Wahl, senior director of research and development for irons, wedges and putters. “Every Burner 2.0 iron is better than its predecessor and, when compared against the longest, best-selling iron we’ve ever made, that says something truly significant.”
The difference starts at first glance with the Burner 2.0’s two-toned “Burner Black” PVD finish, which is more durable and resists glare. However, the improvements go far beyond skin deep. Multiple club properties in the Burner 2.0 irons have been enhanced to promote distance, uniform distance-gaps, improved playability and more satisfying feel and sound. The result: each Burner 2.0 iron outperforms the first-generation Burner.
“We applied innovative thinking and concepts to irons when we introduced the original Burner and created a club revolutionary in its performance,” said Brian Bazzel, TaylorMade manager of iron development. “Now we’ve taken the best high-performance iron in golf and made it better with the Burner 2.0.”
Improved Weight Distribution to Optimize Ball Flight in Short-, Middle- and Long-Irons
Weight distribution varies in every Burner 2.0 clubhead to improve long-, middle- and short-iron ball flight. In the long-irons, weight has been shifted toward the back of the head, to promote easy launch, and toward the toe and heel, to promote greater stability and forgiveness. In the middle-irons, weight is distributed more evenly and slightly higher to promote workability while still providing forgiveness. In the short-irons, weight is positioned even higher, to promote a lower, more controllable ball flight, and centered, to promote increased clubhead control. Additionally, the CG in the short-irons is closer to the face, similar to a blade, to increase feel and to promote lower flight.
Differing Face Thickness in Every Iron to Promote More Speed and Distance in the Long-irons, More Feel and Control in the Short-irons
Every individual Burner 2.0 iron boasts a different face thickness. The thinnest and fastest faces are in the long-irons, with the face in each successive iron growing thicker down through the middle- and short-irons. The thinner face, the higher the COR to promote more ball speed and distance; the thicker the face, the greater the feel.
Progressive Topline Thickness, Improved Multi-Functional Sole and TaylorMade’s Renowned Inverted Cone Technology
Toplines in the Burner 2.0 irons are substantial and strong in the long-irons, and grow progressively thinner down through the middle- and short-irons. The multi-functional sole, introduced in the original Burner iron, has been improved by recessing the heel and toe and beveling the rear, all to reduce drag and make it easier to make clean, solid contact. On the rear side of the clubface, TaylorMade’s patented Inverted Cone Technology has been reconfigured and sized and positioned strategically in each individual iron to promote faster ball speed on off-center hits for more consistent distance from shot to shot.
Longer, Easier to Hit Long-irons
Burner 2.0 long-irons combine an ultra-thin clubface for higher COR (1.8 mm in the 4-iron) with higher MOI. Relief at the rear of the sole allows the sole to play narrower. All of the above promotes more distance in the Burner 2.0 long-irons while making them significantly easier to hit and more playable.
Improved Vibration-Management System
“Golfers who play the current Burner iron will notice a difference in the sound and feel, which is significantly softer and more satisfying in the Burner 2.0,” said Bazzel. “We put in a lot of effort to refine and improve the vibration-management system in the cavity in order to reach our target for sound and feel.”
New Flight-Control Shaft Design and “Burner Black” Finish
Burner 2.0 irons are equipped with a new, flight-control shaft design in 85-gram steel or 65-gram graphite for longer, higher long-irons and quick-stopping short-irons that inspire confidence to attack the pin. The Women’s Burner 2.0 is equipped with a graphite RE*AX® SuperFast 55-gram shaft.
Set Makeup, Pricing and Availability
Burner 2.0 irons are offered in four shaft flexes – S, R, M, L. Ladies’ flex shafts will be offered in the 5-iron through pitching wedge, attack wedge and sand wedge. The standard Burner 2.0 set includes eight irons offered at a street price of $699 with steel shafts in the irons and $899 with graphite shaft in the irons. Availability begins at retail on Friday, October 8.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
