TORONTO – Hollas, an established apparel brand in the Canadian golf market, is seeking to increase its U.S. presence with an expanded collection of shirts for Spring 2011.
The company offers its lines in three color groups – Urban, Island and Oasis – designed to appeal to a wide demographic. These collections feature performance polo shirts, woven dress shirts, pants, shorts and performance outerwear that offer function on the course with stylings that can be worn off the course.
“Hollas is recognized very much as a functional, high-performing line for golfers. Our new products will offer these same traits but with a relaxed look for after golf,” said Don Nichols, founder of Hollas and partner of parent company, Second Skin Garment Company. “Response at the PGA Fall Expo and other shows has been very positive and we are already experiencing great bookings from some of the leading resorts and country clubs in the United States.”
Hollas is offering new Coolmax dress shirts and performance polo shirts in all three of its product groupings in styles ranging from solids and stripes to color blocks and plaids. The Urban collection features basic colors such as white, black and gray. Island provides a more colorful palette of pinks and plums along with blacks and whites. Oasis offers a brighter array of blues, ambers and mauves. All of the Hollas shirts feature the company’s proprietary XFC moisture management with suggested retail prices ranging from $59.95 to $89.95.
About Hollas
Hollas offers functional fit and performance fashion for today’s golfer with a full line of apparel for men. Designed specifically for golf, Hollas shirts, pants, shorts and outerwear incorporate the latest in technologically advanced fabrics while maintaining a style that is authentic to the heritage of the game. Hollas apparel can be found in on-course golf shops. It is a division of Canada-based Second Skin Garment Company. More information can be found at www.secondskin.ca.
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Island – Astoria Dress Shirt
• 8 button placket
• 3 button, self cuff
• Coolmax
• XFC moisture management
• Available 4 color options
• Sizes: S-XXL
Urban – Brooklyn Polo
• 4 button placket
• Self collar
• XFC moisture management
• UV protection
• Available 3 color options
• Sizes: S-XXL
Plaid Stretch Short
• 5 pocket flat front short
• Back patch pockets
• Front slant pockets
• Left side welt pocket
• Water & stain resistant
• XFC moisture management
• 2 way stretch
• Sizes: 32-4-0
Contact:
Mike Alday, Tammy Boclair
Alday Communications
615-791-1535
