(PALM BEACH GARDENS/DENVER) – Tehama and IZOD G advance their innovation with the establishment of a new design team in Palm Springs, California.
The active wear brands have installed 18-year design-industry veteran Lulu Faddis to direct their design department, further propelling the vision of the new Tehama and IZOD G. With her new post as Chief Designer, Ms. Faddis will coalesce new fashion styles with trends, entrenching both labels deep in the forefront of the golf apparel trade.
“Lulu brings the creative capacity to project our conception and fulfill the reigniting of Tehama & IZOD G in our industry,” states Steven Banks, CEO of Tehama & IZOD G. “In addition to her diverse background in both golf and contemporary design, Lulu reinforces our deadline-driven/proactive approach to the business,” he adds. “Our clientele will experience updated and more fashion-forward designs, while enhancing and preserving the deep respect for our roots,” Banks concludes.
Ms. Faddis has achieved a successful and diverse history in the golf apparel and contemporary fashion design business, including the founding of Trigelle Golf Apparel. Possessing extensive knowledge in the fashion industry, she promotes a combined expertise in design, product development, sourcing, production, merchandising, sales, marketing and overall business management. Faddis has enjoyed excelling in the womens golfwear market, as well as the Mens, Young Mens and Juniors segments of sportswear and contemporary lifestyle apparel.
Prior to taking Trigelle to market, Faddis designed for several companies including BCBG Max Azria Mens, Betty Page, Seven for all Mankind, Three Dots, Joie, and Filippa.
“Uniting with these cutting-edge companies creates a working dynamic,” remarks Faddis. “Standing shoulder to shoulder with Tehama and IZOD G, I look forward to progressing the elevation of these brands,” she declares.
This transition is effective immediately, and Faddis will be instrumental in executing the Fall 2011 collection and creating/developing the Spring 2012 collection.
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