Burner promotes high launch and longer carry to help golfers
take command of the tee box with big-time distance; Burner Tour feels soft and goes long while promoting increased spin
and control to help golfers conquer the green
CARLSBAD, Calif. (September 20, 2010) – TaylorMade Golf is introducing two new golf ball models, the next-generation Burner and the all-new Burner Tour, both designed to deliver maximum distance and exceptional feel to a broad range of player types. The Burner ball promotes extraordinary distance through high launch and longer carry; the Burner Tour’s soft and thin cover promotes softer feel, higher spin and increased control.
“When we designed the Burner and Burner Tour, we developed core formulations that promote maximum velocity, which translates to maximum distance,” said Dean Snell, senior director of golf ball research and development. “To achieve a significant improvement in greenside spin and performance in Burner Tour, we’ve employed the softest and thinnest two-piece cover of any TaylorMade ball. With the new Burner, the goal was to limit driver-spin and promote maximum carry, which could only be accomplished by combining a soft core and slightly firmer cover.”
REACT® Core for Phenomenally Fast Yet Incredibly Soft Performance
Both the Burner and Burner Tour golf balls incorporate TaylorMade’s proprietary REACT Core design to promote exceptionally fast ball speed while maintaining soft performance. Both employ soft core compressions, the Burner at 35 and the Burner Tour at 45. However, the Burner Tour’s thinner and softer cover reduces its overall compression below that of Burner. As a result, the Burner Tour delivers incredibly soft feel and added spin around the green.
LDP Dimple Technology Promotes Improved Lift for More Distance
TaylorMade’s Low-Drag Performance (LDP) aerodynamics have been incorporated into the premium 342 LDP dimple pattern used in both the Burner and Burner Tour, which promotes improved lift for more distance.
Softer Yet More Durable IothaneTM Cover
Although the Burner and Burner Tour incorporate slightly different cover properties – the Burner employs an IothaneTM 60D cover while the Burner Tour employs an even softer Iothane 57D cover – both are exceptionally soft and resilient while also offering outstanding durability and shear-resistance.
Pricing and Availability
The Burner and Burner Tour become available at retail starting on Friday, October 15. Street price is $19.99 per dozen Burner and $21.99 per dozen Burner Tour.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
Contact:
TaylorMade Golf
Public Relations Department
Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
