ORLANDO, Fla. (Sept. 21, 2010) – Can the emerging business of online tee-time services increase marketing opportunities that build stronger customer relationships? That will be among the topics discussed by a panel of industry experts at the Golf Inc. Conference in Las Vegas, Nev.
The Oct. 6 conference session, titled “Online Tee Times 2.0: Integrating Your Operation through the Power of Your Tee Sheet,” will feature Mike Loustalot, executive vice president, Golf Channel Solutions; Jon Last, president, Sports & Leisure Research Group; and Greg Avant, owner and director of golf at the Lone Tree Golf Club in Chandler, Ariz. Henry DeLozier, a principal with Global Golf Advisors, will moderate the discussion.
“As online tee-time services evolve, operators are leveraging the technology to collect better information that can be integrated into marketing programs that drive revenues,” said Loustalot. “Therefore, the tee sheet becomes a gateway to building stronger customer relationships.”
Revenue reports, segmenting customers through database management, e-mail marketing, and website development and management are among the subjects that will be discussed during the session. “I think we’re just beginning to discover the real power that the tee sheet can deliver through these online tee time services,” Loustalot said.
The Golf Inc. Conference is scheduled Oct. 4-6 at the MGM Grand Hotel & Casino.
A service of Golf Channel, GolfNow.com uses its broad marketing and distribution resources to promote and sell tee times online for golf courses and helps golfers search for available tee times and make reservations that fit their schedules and budgets.
In 2009, golfers booked 3.8 million rounds through the GolfNow.com site, generating more than $121 million in online revenues for partner courses. The service is now available in more than 50 U.S. markets.
About GolfNow.com
GolfNow.com is the Internet’s largest and most comprehensive online tee time booking service. Since its launch in 2001, GolfNow.com has expanded to more than 50 U.S. markets and now provides tee time access to more than 2,200 courses for nearly 1 million registered users. The site’s demand-based Dynamic Pricing Engine™ puts operators in complete control of their tee sheets and pricing. GolfNow.com is powered by Golf Channel, which is seen in 82.1 million homes and by 15 million monthly viewers; as well as by GolfChannel.com, the Internet’s No. 1 golf destination. The service is part of GolfChannel.com’s online platform of Internet sites designed to help the recreational player enjoy every aspect of the game.
Contact:
Dan Higgins, Golf Channel
407-355-4018
dhiggins@golfchannel.com
Bill Bryant, Bryant Marketing Communications
bbryant@bryantmarcomm.com
678-366-3232
Brian Kemp
Golf Channel Solutions
bkemp@golfchannel.com
407-355-4288
