Tour-Proven Rossa Daytona Ghost Features White-Colored Head and High-Contrast Alignment Cues in a Heel-Toe Weighted Blade
CARLSBAD, CALIF. (September 28, 2010) – TaylorMade Golf is proud to announce the release of the putter that so many golfers have been asking for, the Rossa Daytona Ghost, a tour-proven blade that offers the familiar calming white color and high-contrast alignment cues of the now-famous Corza Ghost mallet. Like the Corza Ghost, the Rossa Daytona Ghost was developed with significant input from the world’s most sought-after putting instructor, TaylorMade Tour Staff professional Dave Stockton.
Tour pros who have put a prototype similar to the Rossa Daytona Ghost in play include Paula Creamer, who used it to win the U.S. Women’s Open, as well as Scott Verplank, Martin Laird, Jason Day, Peter Hanson, Darren Clarke, Andres Romero and Sean O’Hair.
The first model in the Ghost Series, the Corza Ghost, has proven an instant success with consumers and Tour professionals worldwide, building massive momentum in the retail marketplace. In four months, the Corza Ghost’s key achievements already include two PGA Tour victories by TMaG Tour Staff professional Justin Rose, first at the Memorial and again at the AT&T National. Corza Ghost has also fueled record-breaking growth for TaylorMade in the putter category; the brand’s 13.1% putter dollar marketshare in July 2010 is the highest total in company history.*
The Rossa Daytona Ghost also has the advantage of Rossa’s renowned and tour-proven AGSI®+ (Anti-skid Groove System Insert) Technology. The AGSI+ insert features 14 polymer-filled grooves in the face that “hold” the ball briefly at impact to negate backspin and promote forwardspin for a smoother roll and more accurate results. The AGSI+ insert also delivers superior consistency in forward roll on off-center hits, something not shown in tests of other popular putters.
The Rossa Daytona Ghost becomes available on Friday, October 1, at a street price of $129.
*Source: Golf DataTech July 2010.
Watch Justin Rose discuss the benefits of the Corza Ghost.
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About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.taylormadegolf.com, www.adidasgolf.com, www.ashworthgolf.com, and www.tmag.com.
About the adidas Group
About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry offering a broad range of products across the three core brands adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 39,000 employees and generated sales of EUR 10.381 billion in 2009.
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Christa McNamara
Tel: (760) 918.6466
christa.mcnamara@tmag.com
