PALM BEACH GARDENS, Fla. – PGA Worldwide Golf Exhibitions and Summit Golf Brands – Fairway & Greene, EP Pro, Zero Restriction – announced today a three-year exhibition agreement with the PGA Merchandise Show beginning with the 2011 event, January 27-29, in Orlando, Fla.
“The PGA Merchandise Show continues to be a critical and valuable industry platform which allows us the opportunity to connect with current customers, create new partnerships and build business. A long-term partnership underscores our commitment to PGA Professionals and the industry gathering,” commented Christopher Heyn, CEO of Summit Golf Brands.
Fairway & Greene, EP Pro and Zero Restriction return to the 2011 PGA Merchandise Show to help anchor the apparel section of the nearly one-million gross square feet of the Orange County Convention Center show floor and in front of some 45,000 attending industry professionals. “We are looking forward to launching some exciting new product initiatives at this year’s PGA Merchandise Show,” said Heyn.
Nearly 1,000 golf vendors, representing every business sector of golf from market leaders to start-up companies, will display and demonstrate hundreds of thousands of golf merchandise that will appear in golf shops and retail stores throughout the 2011 golf season.
“Summit Golf Brands represent some of the best names in golf apparel, outerwear and accessories and our attending PGA Professionals and buyers consistently look forward to their product introductions at PGA Golf Exhibitions events,” said PGA Golf Exhibitions Group Vice President and General Manager Ed Several. “The continued participation of Summit Golf Brands during the next three years is significant and we are especially proud to count them among our valued supporters at our industry’s annual business gathering.”
About the PGA Merchandise Show
Since its inception in 1954, the PGA Merchandise Show has become the world’s most influential golf trade show and the global summit for the business of golf. In January 2011, the PGA Merchandise Show will once again welcome more than 45,000 industry professionals to Orlando, Fla., from some 75 countries to uncover the latest trends, source the newest golf merchandise, test the latest equipment, enhance careers, learn proven business best practices, network among peers and grow the business of the game.
The PGA Merchandise Show, organized in partnership with The PGA of America, is one of three events in the PGA Worldwide Golf Exhibitions show portfolio which also includes the PGA Fall Expo in Las Vegas and the Ontario PGA Golf Merchandise Show in Toronto, Canada.
About Summit Golf Brands
Summit Golf Brands is a leader in the golf apparel industry with a portfolio consisting of three extraordinary golf brands- Fairway & Greene, EP Pro and Zero Restriction. Summit Golf Brands delivers exceptional quality products, distinguished styling, and unprecedented customer service. Each brand has been ranked as a top vendor in their category by numerous industry sources.
Founded in 1995, Fairway & Greene is widely acknowledged as the leader in the high-end green-grass apparel market. With an unparalleled emphasis on product quality, customer service and sales support. The company has rapidly grown and is currently sold in over 3,500 of the finest private clubs, resorts and clubs in the world. Fairway & Greene joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.fairwayandgreene.com.
EP Pro has been leading the women’s golf sportswear market for over 17 years, tastefully blending classic looks with modern trends in order to capture a feeling that is as new as it is wearable. The company designs, manufactures, and distributes its products through resort and country club golf pro shops. EP Pro has been ranked the top ladies apparel vendor for seven consecutive years by the Association of Golf Merchandisers and continues to top all independent surveys for product sell-through, customer service and execution. EP Pro, founded in 1993, also joined the Summit Golf Brands portfolio in January 2006. For more information, visit www.eppro.com.
Founded in 1991, Zero Restriction is Pennsylvania-born company that started by making waterproof rainwear for golfers. Players on all three professional Tours saw the advantages of ZR, and orders started pouring in. Now more than 19 years later, ZR is setting new standards in all golf performance apparel, using innovative technology and patented features to enhance freedom of motion without restriction, something that is crucial for all golfers. Zero Restriction is a top-rated outerwear brand among retailers (AGM 2010 Survey and PGA Magazine), and past supplier to international team competitions (Ryder Cup, Walker Cup, President’s Cup). Zero Restriction completed the Summit Golf Brands portfolio in November 2007. For more information, visit www.zerorestriction.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
Summit Golf Brands: Beth Mozzachio, (212) 302-7255, beth@summitgolfbrands.com
Fairway & Greene/Mary Beth Lacy Inc. Public Relations: (760) 346-6942, mb@mblacy.com
