(VIENNA, VA) – Billy Casper Golf (BCG) – owner and operator of more than 120 golf courses, country clubs and resorts – has promoted Nick Keefe to Vice President of Information Technology.
During his six years with BCG, most recently Director of IT, Keefe has pushed the firm to the cutting-edge of technology, including the most comprehensive customer data-capture and marketing platform in the golf industry. He was the chief architect integrating new BCG accounting, marketing, business intelligence and operations tools in real-time.
As Vice President, Keefe will further develop and drive BCG information technology strategy to increase efficiencies analyzing key marketing and operations data. He also oversees the company’s information technology policy and procedures, and a team that maintains more than 700 computers at BCG-managed properties.
“Thanks to Nick’s innumerable contributions, Billy Casper Golf has the most forward-looking, innovative IT platform in golf,” says Peter Hill, Chairman and CEO of BCG. “This is a main reason why our firm is highly regarded for showing course owners greater fiscal returns.”
A graduate of American University’s Kogod School of Business, Keefe has more than 14 years of high-level systems analysis and project-management experience.
BCG directs all aspects of golf course and property maintenance, staffing and training, clubhouse operations, food-and-beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
About Billy Casper Golf
Widely respected as a high-performance owner/operator of golf courses, country clubs and resorts, BCG enjoys the second largest domestic portfolio. The company provides turnkey club management for public-agency and private owners, developers and investors. Founded more than 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
The company’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale make and save money for courses while delivering personal touches to daily-fee golfers and members.
Buffalo Communications – a division of BCG – is the global public relations, branding and marketing-communications firm. In addition to creating and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
For information about Billy Casper Golf / Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
