Norcross, GA (September 29, 2010) – Mizuno, #1 forged iron in golf, announced today that they are launching the Grain Flow Forged MP-53™ irons featuring a Diamond Muscle design and “V” slot Milled Pocket Cavity™. The MP-53 has the head size, playing profile, and top line to please even the most demanding shotmakers, but what sets this MP iron apart is an innovative CNC milled Pocket Cavity (3-7 irons), which removes 14 grams of weight. This weight is strategically redistributed around the cavity to achieve the largest sweet area ever in an MP iron, delivering maximum playability in the long and mid irons, while remaining extremely versatile. The 8-PW utilize a Solid Power Bar design, further enhancing solid feel in the scoring irons while providing unmatched control and workability.
In addition, the MP-53 irons were scientifically designed through Mizuno’s use of Modal Analysis and Harmonic Impact Technology, which perfectly tunes the sound of impact to deliver the ultimate in feel. Paying close attention to how the sole interacts with the turf, Mizuno applied a 360° grind on the back cavity for increased shot making ability. This innovative grind also provides a thinner top line for an eye pleasing look at address.
“The MP-53 is really a testament to Mizuno’s unmatched Global R&D capabilities,” said Dick Lyons, Vice President and General Manager, Mizuno USA Golf Division. “Our design team was able to succeed in something that is extremely difficult to do in iron design. Through the use of advanced design technologies they were able to significantly expand the sweet area of this game enhancement iron, without enlarging the head itself. What that means is that better player’s are going to reap the benefits of greatly increased forgiveness, without having to sacrifice when it comes to head size, feel, workability or control. It is truly a breakthrough in forged iron design.”
The MP-53™ will be offered in both right handed and left handed models with True Temper Dynamic Gold S300 and R300 steel shafts for a retail price of $899.99, and also available with Project X 5.5 shafts for $999.99. The exclusive MIZUNO/Golf Pride®
M-21 58 Round grips will come standard. (Other shafts and grips as well as length and lies options are available through Mizuno’s Custom Club department.) The MP-53™ irons will also be immediately available as part of Mizuno’s Performance Fitting System. To learn more visit www.mizunomatch.com.
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.
Contact:
Iver Maple
Mizuno USA
770-453-7832
iver.maple@mizunousa.com
