BOSTON, MA – October 5, 2010 – VCT Corp, the private club industry’s esteemed eCommunications consultant and ePublisher, announced that it will become a Preferred Partner of Troon Golf, the leader in upscale golf course management, development and marketing, in an effort to help Troon Privé clubs and daily-fee facilities build stronger relationships with their members, guests and prospects.
As a Preferred Partner, VCT Corp will focus on helping the 40+ Troon Privé clubs publish professionally branded and customized eNewsletters and eMagazines containing relevant and engaging content to facilitate increased member activation, participation and retention. With targeted articles, embedded surveys, and interactive lifestyle content to spark readers’ interest, this new Troon Privé offering will give each club the opportunity to create a two-way dialogue with members and prospects, bolstering member service and brand perception.
With VCT Corp assuming the in-house ePublishing responsibilities, club staff will be able to re-focus their attention to what they do best – interacting with members.
Jim McLaughlin, Senior Vice President of Troon Privé comments, “VCT’s ‘continuous improvement’ philosophy and commitment to service is the driving force behind this partnership. With the help of VCT, each Troon Privé club will more efficiently and effectively be able to communicate its uniqueness, and foster relationship-building and long-term retention with members and guests.”
As additional value-adds to the ePublications produced and managed by VCT Corp, the two companies will also develop and administer informational webinars and workshops that will educate Troon Privé clubs on relationship marketing best practices, tips on how to more effectively communicate with members on a personalized basis, and strategies for creating innovative and engaging content. VCT Corp and Troon Golf will also keep a constant measure of performance metrics and make recommendations to the clubs on how they can deliver more value to members and stimulate activity across all marketing and communication outlets.
“We are committed to providing a unique and valued experience to each individual member of a Troon Privé club, who will now be able to receive tailored ePublications that allow them to become more involved in and aware of their club’s benefits, services, events and successes,” says Stephen Ready, VCT Corp’s President and CEO. “By introducing professional, lifestyle-focused communications as well as ‘convenience features’ such as one-click access to reservations, event RSVP links, photos and videos, members will find their ePublications to be a ‘one-stop shop’ tool for optimal engagement.”
About Troon Golf
Headquartered in Scottsdale, Ariz., with international offices in Hong Kong, Australia, Switzerland and Dubai, Troon Golf is the world’s leading golf management, development and marketing company. The company’s passionate dedication to quality inspires its exquisite daily-fee, resort and private golf experiences. This dedication is presented professionally and graciously at properties located in 31 states and 26 countries. Troon Golf’s private club operating division, Troon Privé, includes the most elite private clubs from around the world. Each club features an atmosphere of extraordinary luxury and unsurpassed personalized service. Troon Privé is able to offer its clubs all the benefits of being associated with Troon Golf, without sacrificing individuality or diminishing the ultimate authority of the members. For more information about Troon Golf and its Privé Division, please visit www.troongolf.com.
About VCT
VCT is the private club and golf industry’s leading eCommunications and ePublishing solutions company, delivering custom managed service programs designed to spur relationship marketing and member activation, and drive increased loyalty, retention, revenue and growth. Founded in 1999, VCT consistently delivers measurable solutions for a diverse base of clients, including ClubCorp USA, Troon Golf, NGF, Honours Golf, Toll Brothers, Inc., CMAA and hundreds of distinguished member-owned private clubs spanning the globe. For more information on VCT, visit us at www.vctcorp.com
For more information please contact David Brault at dbrault@vctcorp.com or at 617-566-7055 ext. 215.
Contact:
David Brault
VCT Media Relations
617-566-7055 ext. 215 dbrault@vctcorp.com
