Golfsmith expands its mobile strategy with promotions and video demonstrations for the iPhone/iPod Touch, powered by Digby
Austin, TX – October 4, 2010 – A major challenge for some golfers is remembering when to replenish their golf supplies and restock their golf bag. A new iPhone/iPod Touch application now puts the power of the country’s largest golf retailer in the hands of all golfers to instantly purchase golf supplies and equipment, anytime and anywhere, even right from the 18th hole.
Golfsmith (NASDAQ:GOLF), the nation’s largest golf retailer, today announced the launch of a customized mobile iPhone/iPod Touch shopping experience for consumers through Mobile Commerce leader Digby. The new mobile app compliments the mobile Web platform that Golfsmith launched earlier this year and will provide Golfsmith customers with a new seamless mobile shopping experience making research, purchases and access to promotions much easier. Visit http://www.golfsmith.com/mobile.
Committed to enhancing the “customer experience,” Golfsmith has been inspiring golfers to play better since 1967 with their extensive product selection that features premier brand merchandise, as well as proprietary products, club-making components and pre-owned clubs. Through this new iPhone/iPod Touch app, Golfsmith is offering rich and unique features including a live “Promotions” board and “Play Video” product demonstrations by Golfsmith product experts.
“As we continue to innovate, our new mobile Web and iPhone/iPod Touch app offering provides our customers with the most innovative and seamless purchasing experiences,” said Marty Hanaka, Chairman and CEO. “We’re making shopping for golf and tennis equipment easier than ever before right from your phone with rich product imagery, videos and specials offers from Golfsmith.”
In addition, customers can also purchase gift cards, create wish lists, obtain product reviews and find a Golfsmith store nearby. The live “Promotions” board that is uniquely positioned at the top of the home page will feature special limited-time-only offers and exclusive product deals.
“As the Smartphone industry continues to expand rapidly, Golfsmith is uniquely positioned to provide their customers with the industry’s best mobile customer engagement experience,” said Dave Sikora, President and CEO of Digby. “Through the power of the Digby Mobile Commerce Platform, we have enabled Golfsmith’s mobile optimized website and iPhone/iPod Touch rich App, helping them to take a strategic approach to the Mobile channel.”
Consumers wishing to download the new Golfsmith app should visit the Apple iTunes online store, search for “Golfsmith” and download the app for free.
About Golfsmith
Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old specialty retailer of golf and tennis equipment, apparel and accessories. The company operates as an integrated multi-channel retailer, offering its guests the convenience of shopping in more than 76 stores across the United States, through its Internet site and from its assortment of catalogs. Golfsmith offers an extensive product selection that features premier branded merchandise, as well as its proprietary products, clubmaking components and pre-owned clubs. Visit www.Golfsmith.com.
About Digby
Digby is the leading provider of mobile commerce and mobile cross channel customer engagement designed specifically for retailers, delivering rich and unique mobile experiences for today’s consumer – anytime, anywhere. The Digby Mobile Commerce Platform is a fully-managed suite of applications designed for the iPhone/IPod Touch, BlackBerry and Android that empowers retailers to optimize their mobile strategy by unifying their web, in-store and catalog channels. Using the Digby mobile commerce platform, retailers can easily enable mobile as a strategic channel, extending their brand to drive incremental revenues. Led by software and wireless industry veterans, the privately-held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.
Cautionary Language – Certain statements made in this news release are forward-looking in nature and, accordingly, are subject to risks and uncertainties. These forward-looking statements are only predictions based on our current expectations and projections about future events. Important factors could cause our actual results, performance or achievements to differ materially from those expressed or implied by these forward-looking statements. Golfsmith ® is a registered trademark of Golfsmith International Holdings, Inc.
Contact:
Lynn Luczkowski
L2 Communications
860-313-1426
Lynn@L2comm.biz
Aubrey Haznar
L2 Communications
617-549-8792
Aubrey@L2comm.biz
Matt Corey
Golfsmith
512-821-4883
matt.corey@golfsmith.com
Catherine Seeds and Caitlin McClaugherty
KetnerGroup (for Digby)
512-794-8876
digbyPR@ketnergroup.com
