(PALM BEACH GARDENS/DENVER) – Tehama & IZOD G reinforce their dominant position in the golf apparel trade with the advancement of their leadership team. The active wear brands report today that Christa Petitt has returned as the company’s Midwest Regional Sales Manager. In her new position, Petitt will support Tehama & IZOD G by strengthening business and managing the sales team throughout the Midwest.
“I am enthusiastic to be back with the new Tehama and IZOD G,” states Petitt. “The accounts in this region are galvanized by Tehama and IZOD G’s formula: A generous core program, men’s and ladies fashion collections, and high product value and quality,” she adds. “It is refreshing to have our new design team propel the industry standard of trend-right golf fashion, while staying true to our heritage,” she affirms.
Petitt has a solid history in the golf apparel business and with Tehama, having spent nine years working as an independent Sales Representative. During that time, she was consistently the highest sales producer at the PGA Show, ranked within the Top 5 for five consecutive years in dollar volume, and was awarded Salesperson of the Year in 2004 and 2005. Her substantial knowledge incorporates the retail side of the business, having worked with Brookside Golf & Country Club in Columbus, Ohio as the Retail Manager for six years.
“Christa brings the capacity to enhance and expand our brands in the Midwest region,” says Susan Shade, President of Tehama & IZOD G. “It is exciting to offer a top performer the opportunity to continue growing in this type of leadership role, and she has a significant future with this company,” Shade adds.
For additional information surrounding Tehama, visit: www.tehamainc.com
For additional media information, please contact Amy Yanda-Lee: 303-325-3105.
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TEHÀMA, a Native American word that means “abundance of nature,” is a line of high-end, contemporary men’s and women’s active wear. Founded in 1997, Tehama has become one of the fastest growing luxury and lifestyle brands in the country. The line was named to the Robb Report’s “Best Apparel Brands” top five list, three years in a row. It is currently sold in better pro shops and resorts, as well as at better department stores.
IZOD G – Dating back to the 1930s, the active IZOD brand is licensed to 24 companies covering 27 different product categories in the U.S., as well as in five international markets. IZOD G is a full line of golfwear for men, women and children under Phillip-Van Heusen’s IZOD brand.
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