Luxury performance brand a top seller at new online women’s golf boutique
(MONTREAL) – Fila Golf – a men’s and women’s apparel line internationally recognized for its authentic sports heritage and exclusively licensed by Fersten Worldwide (FW) in North America – announces its partnership with Golf4Her.com, an online boutique focusing on fashionable and functional women’s golf apparel.
Emphasizing timeless looks combined with modern accents, the Fila Golf collection showcases rich fabrics and technical features, including wrinkle-resistant and moisture-wicking materials. Skorts, polos, visors, caps and sleeveless shirts from the 2010 collection are already top sellers on Golf4Her.com since debuting in mid-August.
“Women golfers have been on the lookout for an online retailer like Golf4Her,” says Nancy Robitaille, Fila Golf principal designer. “This relationship is a natural fit given the shared belief that there’s no need to sacrifice style for the sake of performance.”
Golf4Her targets 20-50 year-old women interested in golf clothes and accessories with a hip, athletic flair. The site offers various specialized services, including style tips from “Your Fashion Caddy,” with a live-chat service to recommend sizes and how materials and colors can best be paired.
“There’s a lot of buzz about the Fila brand and we’re honored to offer such on-trend, athletic apparel to our customers,” says Golf4Her Founder Christina Thompson. “The designs feature classic, solid coloring that our customers really love and this partnership supports our goal to provide the latest and greatest in women’s golf fashion.”
Included in Fila’s 2011 collection are shorts Robitaille created especially for LPGA Tour star and brand ambassador Stacy Lewis. Shipping next spring, they are made from a cotton/spandex blend with a cut and style that allow players to move freely, stay cool and play their best. These pieces were created to flow seamlessly with those currently available on Golf4Her.
The Fila brand, which has an exceptional history of innovative design, will celebrate its 100th anniversary in 2011. Throughout the past century, the company’s distinctive clothing has been worn in competition by many of the world’s most accomplished and admired athletes.
About Golf4Her
Golf4Her is a webtique for women’s golf apparel, accessories, gear and fitness products. Founded by Christina Thompson, Golf4Her partners the golf industry’s top designers to provide women easy access to a collection of apparel and accessories in the latest styles, newest fabrics, and hottest trends in women’s golf fashion.
About Fila
Established in Italy in 1911, Fila is a leading manufacturer of sport and leisure footwear and apparel distributed worldwide. The internationally-respected company, having gained world-class recognition in tennis apparel, has developed brand recognition by marketing products with a high design and style content internationally.
Fila.com
About Fersten Worldwide
Fersten Worldwide – North America’s leading full-service supplier of decorated apparel and accessories to the promotional products and golf industries – is the exclusive licensee of Fila Golf. FW develops, designs, manufactures and distributes all Fila Golf branded apparel and headwear for the United States and Canada.
Fersten.com
Contact:
Tammy Portnoy
Buffalo Communications
703.891.3383
tportnoy@buffalocommunications.com
www.buffalocommunications.com
@buffcomm
