Launch theme of “In a world of 1 to 10, this one goes to 11” celebrates superior performance
CHICAGO, October 11, 2010 – Wilson Staff Di irons have pushed the distance and accuracy envelope since the original first launched in 2005. Now, 11 is the magic number as Wilson has created a promotion that awards 11 lucky golfers a free set of Di11 irons on 11/11 (Nov. 11, 2010).
By logging onto www.wilsonstaff.com/Di11 and entering their contact information, golfers have the opportunity to win the most forgiving, longest irons that Wilson has made in its almost 100-year history. Submissions will be accepted through Nov. 8, 2010, with the 11 winners being randomly selected at 11 a.m. (CST) on Nov. 11.
Wilson Staff recently released the newest version of the “Di” family of distance irons. It is the fifth generation in a Di Iron franchise that has fueled Wilson market share growth in the super game-improvement iron category. As the tagline reads, “in a world of 1 to 10, this goes to 11.”
The new Di11 iron features modifications and updates in virtually every performance area, all designed to deliver added power and greater accuracy for players of all skill levels. Modifications include an ultra-wide sole and larger sweet spot that deliver the most forgiving and longest iron possible – all while remaining aesthetically pleasing to golfers of all skill levels. The Di11 irons are also available in the award-winning half graphite and half steel shafts that deliver the soft feel of graphite with the response of steel.
About Wilson Golf
For nearly a century, Wilson Golf has designed, manufactured and distributed premium and recreational golf equipment throughout the world. Since 1914, Wilson Staff irons have won 61 Major championships, more than any other iron manufacturer in history. Wilson Staff’s D-FY irons, FG Tour irons, Conform glove and the distance D:25 golf ball were honored with Golf Digest’s Hot List awards in 2010. Wilson Staff, Profile, ProStaff and Hope consumer brands continue that tradition today by delivering the highest quality golf equipment to all golfers to enhance performance on the course and overall enjoyment of the game.
Wilson Golf is a division of Chicago-based Wilson Sporting Goods Co., one of the world’s leading manufacturers of sports equipment by Amer Sports. Consumers can log onto wilsonstaff.com or call 1-800-622-0444 for more information.
Contact:
B.R. Koehnemann
Br.koehnemann@kemperlesnik.com
847.291.6740
