MONTREAL, QUEBEC – Sunice®, Canada’s No. 1 outerwear brand, introduces an updated Spring 2011 Outerwear Collection led by the Hurricane category and functional, fashion-driven Sport Layering category.
Sunice’s® 2011 golfwear embodies the perfect fusion of science and fashion-forward style. The color palette’s updated Blues and Reds brighten basic Black, Gray and Navy. A classic Camel suit, crisp windowpanes, and Black and Red Glen Plaid, salute the past.
Sporty Real Red and Royal Blue inspire the Men’s collection, which combines updated cutting and welding techniques with innovative fabrics. The exciting Ladies’ collection highlights a rich Lapis Blue, with soft pink variations in Rose Dust and Dolce. An Asian-inspired Kimono Print and geometric plaids offer Sunice’s® usual variety and style.
Sunice® is For Your Freedom of Play™ in design, philosophy and practicality. Updated classic cuts, interesting contrasts and subtle detailing give the collection a clean contemporary feel, and provide comfort and the ultimate freedom of movement.
“We’re obviously very proud of our Spring 2011 Outerwear Collection,” says Mark Fletcher, president of Sunice®. “Once again we have continued our tradition of providing golfers with added technological advancements, as well as exciting new styles.”
The MEN’s Hurricane Collection is engineered with GORE-TEX® Paclite® and GORE-TEX® Performance Shell product technology that carries the Guaranteed to Keep You Dry® promise, and provides durably waterproof, windproof and breathable comfort and protection for standout performance.
“Sunice understands that golfers, like all athletes, want to be completely focused on their performance, especially during inclement weather,” said Yvonne Erickson, Fabrics marketing leader at W.L. Gore & Associates. “This established and respected brand chose GORE-TEX® brand products, knowing that these technologies provide the best performance and protection available. We appreciate the collaboration with Sunice and look forward to continuing to support the golf market in the future.”
Sunice® has added to its already-broad GORE-TEX® category with an improved version of the technology-leading Ultimate Jacket V3. Its lighter, quieter GORE-TEX® Performance Shell comes in Black with Charcoal, or Red with White. The jacket also includes the X-static® stretch lining, Pro-Trim™ waist-cinching system, in-pocket ball cleaner and full-stretch back panel. Styling includes laser-cut elbow and shoulder detailing, laser-cut and welded pocket frames, tractor foot imprints and patented V-collar.
Breathability, stretch, ultra-lightweight and quiet products define the Tornado Collection and its four-year waterproof guarantee. Tornado’s highly breathable, waterproof, game-enhancing stretch fabrics perform in even the worst weather.
Introduced in 2010 to outstanding reviews, Sunice® FlexVentTM-one of golf’s most-waterproof stretch fabrics-boasts new Real Red and Camel colors, and a trendy Black Argyle print. This versatile, full-stretch, breathable, waterproof knit garment has a four-year waterproof guarantee, and proprietary fabric technology, performance features and extreme comfort.
“We believe this is the future of waterproofs because of the FlexVent™ fabric’s unique soft hand feel and super-quiet laminate,” Fletcher says.
The refreshed, highly technical Typhoon Collection game-improvement rainsuit category-featuring a three-year waterproof guarantee and assorted styles-features Zephal™, Sunice’s® new proprietary lightweight, quieter fabric with a hand feel that complements Typhoon’s pops of color and stylish plaids.
Sunice’s® Pro Sport and Sport Layers Collections feature high-end performance Windstopper®, and basic, lightweight, fashion-driven layering pieces blending science and style in soft shells, sweaters, lightweight layering, thermal layering and windgear.
Sunice® Performance Layers create the ultimate all-weather golf apparel layering system. The moisture-wicking Otaki SuperLite FX™ Pullover-with an invisible chest-pocket zipper-can be added as an extra layer without extra bulk or weight. Sunice’s® most breathable, 100 percent windproof, water-repellent WindStopper® styles include the new Burnham Soft Shell and high-performance Limmen Active Lightweight Shell designs in sporty colors such as Royal Blue with hits of White, and a bright White with hits of Shadow and Red.
Sunice’s® special 2011 Women’s Collection focus on serious women golfers includes stylish, colorful and fashion-detailed outerwear. “Game-enhancing” features include the Pro-Trim™ waist-cinching system, Pro-Wipe™ club cleaner and in-pocket ball cleaner.
Sunice® also expands its high-performing women’s Hurricane category with an additional GORE-TEX® Paclite® Suit-a buzz-worthy, GORE- TEX ® product technology offering in all white with new gold embellishments that add pizzazz.
Committed to delivering top-quality actionwear, Sunice® is owned by The Fletcher Leisure Group of Canada. Sunice® is a performance-enhancing golf and ski outerwear brand that uses advanced technologies, fabrics and manufacturing methods.
Sunice®, a longtime expert and leader in the technical outerwear industry, is dedicated to a unique concept of science and style. This is done by creating innovative design, using durable construction, and blending fashion-forward styling while using the latest in technical specialty fabrics.
Fletcher Leisure Group, based in Montreal, Quebec, is a company with 42 years of golf industry experience marketing multiple brands in Canada and the United States.
Contact:
Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942
