Norcross, GA (October 12, 2010) – Mizuno, the #1 forged iron in golf, introduces the Grain Flow Forged MP-63™ irons with innovative Diamond Muscle technology for players who covet unsurpassed feel, workability, and shot making control. The design goal of the MP-63 was to retain the iconic head profile (head size, top line, offset, sole width), which Mizuno is known for and also prolific on the world’s professional tours, and make an improvement in feel and versatility in a “player’s” cavity.
Through the use of Modal Analysis, Mizuno studied vibration simulations of the head and experimented with several methods of affecting the sound and feel at impact. Numerous new concepts were then blind tested by Mizuno’s Tour Team, including Luke Donald, and the Diamond Muscle Design, which reinforces the head from heel to toe, was the clear winner.
The MP-63 features an innovative 360° grind on the back cavity and sole for a pleasing look at address and ideal turf interaction, while modified U-grooves, which confirm to the Condition of Competition 2010, produce the ideal spin rate in all conditions. Lastly, a progressive player’s cavity features a deeper cavity in the long irons for increased playability and a shallower cavity in scoring irons for pin seeking control.
“Mizuno has long been known for producing the ‘best of the best’ when it comes to Tour level irons, but our Global R&D Team is never satisfied,” said Dick Lyons, Vice President and General Manager, Mizuno USA Golf Division. “We are always working to top ourselves, not only when it comes to the unmatched feel our irons deliver, but also in workability, versatility, and of course, precision. Diamond Muscle design is the latest leap forward in game enhancement performance, and the MP-63s deliver the ultimate in ball control for the better player.”
The MP-63™ is offered in right handed models with True Temper Dynamic Gold S300 steel shafts and exclusive MIZUNO/Golf Pride® M-21 58 Round grips standard for $899.99. Other shafts and grips as well as length and lie options are available through Mizuno’s industry leading Custom Club department. The MP-63 irons are also immediately available as part of Mizuno’s Performance Fitting System. To learn more www.mizunomatch.com.
Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest specialty sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes golf, baseball, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.
Contact:
Iver Maple
Mizuno USA
770-453-7832
iver.maple@mizunousa.com
Covering the business of golf!
