(SCOTTSDALE, AZ) – Hot Stix Golf has appointed Buffalo Communications to create and implement a publicity and media-relations program showcasing its industry-leading, custom club-fitting program and performance centers across America.
Powered by state-of-the-art, proprietary software, Hot Stix helps golfers of all abilities integrate equipment – from putter to driver – with their unique swing characteristics to optimize on-course performance.
Hot Stix Performance Centers are in Northern California, Scottsdale, AZ, Westchester County, NY and Orlando, FL. Each location employs the industry’s most highly-certified club fitters rigorously trained to interpret intricate and precise swing data to determine the best equipment combinations.
Players are guided through a sophisticated process analyzing how specific components – head, shaft, ball and grip – effect their unique swings (Swing DNA). The measurements include loft, lie, shaft frequency, swing and ball speed, launch angle, spin rates and “smash factor.” The result is clubs perfectly configured to benefit distance and accuracy, even on mis-hits. Hot Stix warehouses equipment from all major manufacturers and brands.
Trusted by scores of Tour players, including winners of multiple major tournaments, Hot Stix takes the guess work out of selecting new clubs.
“The ideal club is different for each golfer, and Hot Stix’s deeply scientific equipment matchmaking system has golfers playing dramatically better,” says Mark Flynn, CEO of Hot Stix Golf. “Buffalo Communications will tell the story about how the exactness of Hot Stix fitting and club assembly improves equipment that is mass produced and bought ‘off the rack.'”
“Clearly the industry leader, Hot Stix reverses the damage of using improper equipment,” says Rich Katz, Managing Director of Buffalo. “To improve scores and instill complete confidence, all golfers need their clubs evaluated and precisely built by Hot Stix.”
About Hot Stix Golf
For nearly 10 years, Hot Stix Golf has fit Tour and club professionals, as well as avid and recreation golfers, at its expansive state-of-the-art fitting centers in Arizona, California, Florida and New York. With more than 35,000 satisfied golfers, the company’s golfer-equipment matchmaking technology and its club-building craftsmen maximize golfers’ performances. A variety of packages for golfers and gift-givers include “full-bag” evaluations, or ala carte driver, fairway wood, hybrid, iron, wedge and putter fittings. Hot Stix is official golf equipment research partner of GOLF Magazine.
For more information: www.hotstixgolf.com, 877-513-1333.
About Buffalo Communications
Based in Vienna, VA, Buffalo is a global public relations, branding and marketing-communications firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf club, resort, destination and real-estate. Using its extensive media connections, Buffalo frequently publicizes the places, products and services of companies and public agencies. The firm’s programs increase awareness, popularity and revenues for top brands.
For more information: www.buffalocommunications.com, 703.761.1444.
Contact:
Bill Feidler
703.891.3339
bfeidler@buffalocommunications.com
www.buffalocommunications.com
twitter.com/buffalocomm
