New Golf Footwear Features Etonic’s Popular PowerUp™ Outsole System
Westborough, Mass., October 21, 2010 – Etonic launches its women’s 2011 golf footwear line with the addition of Sport Tech and Lite Tech II for women. The new line of footwear provides women the comfort and performance they demand on the course combined with contemporary style and color.
“The Sport Tech and Lite Tech series are lightweight performance golf shoes made for women, they provide exceptional fit and comfort,” said Kent Wheeler, director of sales, Etonic Worldwide. “Both golf shoes feature our popular PowerUp outsole system providing outstanding traction, stability and power throughout the golf swing.”
The PowerUp outsole system on the Sport Tech and Lite Tech models have an inside-out spike placement for better traction and balance, flex zones that flex naturally with the foot for comfort and traction, a powerpod under the arch for added support and Etonic’s patented stabilizer heel technology that features a wider heel platform for more stability, balance and power. The combination of PowerUp outsole performance, quality uppers and classic styling will make the Sport Tech and Lite Tech strong performers on the course.
New For 2011
Sport Tech is designed for women looking for a lightweight, comfortable, waterproof shoe that gives exceptional support along with traction features that enhance their game.
UPPER
Premium leather uppers
HydroGuard® Waterproof Membrane
One-year limited waterproof warranty
IN-SHOE
Soft textile linings for lightweight comfort
Die-cut Polysport™ anti-microbial footbed for resilient cushioning
BK Mesh Sock Liner for cool, dry comfort
OUTSOLE
PowerUp™ outsole system featuring Inside-Out Spike placement, PowerPod™, PowerUp Flex Zones and Stabilizer Heel Technology™
Compression Molded EVA Midsole for lightweight comfort and cushioning
Fast Twist™ 7 Cleat Insert System
Stabilizer™ Cleat by Softspike®
Lite Tech and Lite Tech II are designed for women looking for a lightweight, comfortable, casual-looking shoe with excellent performance features all at an exceptional value.
UPPER
Soft, care-free synthetic uppers
Water-resistant construction
IN-SHOE
Soft textile linings for lightweight comfort
Die-cut EVA footbed for resilient cushioning
BK Mesh Sock Liner for cool, dry comfort
OUTSOLE
PowerUp™ outsole system featuring Inside-Out Spike placement, PowerPod™, PowerUp Flex Zones and Stabilizer Heel Technology™
Compression Molded EVA Midsole for lightweight comfort and cushioning
Fast Twist™ 7 Cleat Insert System
Stabilizer™ Cleat by Softspike®
The Sport Tech is available in two classic styles. The argyle saddle is available in white/warm sand and white/black. The contemporary style has three colorways – white/aubergine, white/warm sand, white/black in size range from 6-11 medium. The suggested retail of Sport Tech is $85.
The Lite Tech is available in two styles. The classic Lite Tech in white with a black diamond design on the saddle and the contemporary style Lite Tech II in white/silver and white/gold. The suggested retail for Lite Tech and Lite Tech II is $65.
“Retailers have been very supportive of the Sport Tech and Lite Tech for women,” said Wheeler. “The PowerUp outsole has visible technology that sets us apart from the competition and the styles are very traditional and easy for most women to wear on the golf course.”
Founded in 1876 by Charles Eaton and headquartered in Westborough, Mass., Etonic builds footwear based on technical innovation, superior quality and ultimate comfort. Etonic offers men’s and women’s footwear and accessories for golf, running and bowling. For information on Etonic call 1-866-8-ETONIC (386642) or visit www.etonic.com.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.
